Last Updated on August 29, 2024 by Admin
Did you know that 70% of small businesses budget for SEO strategies to improve their online presence? In fact, 57% of small business owners agree that SEO generates more leads than any other marketing strategy. So, why take a chance with your venture’s online growth?
What if reaching your targeted customers in local areas becomes affordable? Affordable SEO solutions that deliver measurable new sales conversions can actually start more reasonably than most assume. You need to take a layered pay-as-you-go approach.
This beginner’s guide shares 7 specific affordable SEO strategies. These services provide proven SEO results and improvement in rankings. They benefit early-stage ventures immensely if invested wisely.
Why Should Small Businesses Invest in SEO?
Affordable SEO is an enduring strategy that could generate quite an impressive ROI for small businesses. Through this process, you can ensure your website and content appear as relevant search results, thus making it easier for potential customers to find you. Such greater visibility will likely spike website traffic, higher conversion rates, and increased revenue for your business.
- SEO Delivers High ROI: Above 67% of clicks go to the top five ranking sites. Optimized sites gain measurable traffic, leads, and sales over time. So, having your site SEO optimized will bring you more leads.
- SEO is accessible on Small Budgets: Inbound marketing strategies are the primary source of high-quality leads for 60% of marketers. Relevant business leads are one of the best sources of leads in organic marketing. Gradual technical and content improvements progress rankings, supporting startups with flexibility.
- SEO Benefits Compound: Unlike campaign ads, SEO foundations strengthened today and continue to benefit future rankings. This is all thanks to the persistent algorithmic authority and trust built over time.
How Much Do SEO Services Generally Cost?
SEO is technically free because you don’t pay to be placed on search engine results pages (SERPs).
Conversely, you must budget for search engine optimization services if you want specific results. On average, small businesses pay about $500 monthly for SEO services.
This could seem like many or a lot. However, the same study concludes that companies spending more than $500 monthly are 53.3% more likely to be “very happy” with their results than those who spend less.
Affordable SEO costs for services usually vary depending on the type of service, the complexity of the website, and the support package.
Here’s a rough breakdown of average SEO pricing ranges:
| Service Level | Average Monthly Cost |
|---|---|
| Basic SEO | $500 – $1,500 |
| Mid-Range SEO | $1,500 – $5,000 |
| Enterprise SEO | $5,000 – $30,000+ |
7 Low-Cost SEO Services for Small Businesses
You can count on the SEO services you provide at reasonable prices to enhance your site’s online visibility. Moreover, I have added up the average price of each so you can refer to it while choosing the services for your website.
1. SEO Audit
SEO audits are designed to help agencies diagnose your website’s current organic performance. They look at how well your site pages and link profile are configured. For the latter, agencies use various programs to build and join the link data for you.
The consulting services of SEO providers seem to be the only way to read the audit report. However, you can also consider a professional SEO consultant to come in and take this up if you do not have the time. They employ their knowledge and skills to analyze the document and issue guidelines on improving your site’s search rankings. Nevertheless, they just have to come up with such suggestions. Along this path, you must ask them about other services to apply the necessary revisions to your web page. A wide range of website audits, including technical SEO, can range from $650 to $14,000.
2. On-Page SEO
On-page SEO means implementing all website-specific elements affecting its search engine positioning. Agencies may do this by using the target keyword in the title of your page, URL, and description. Another is that you could end up with terms related to your page’s keyword in the page’s content. Every day, companies use a tool like Surfer SEO that helps them obtain the appropriate phrases and elements from top-ranking pages for your keyword. Thus, it helps them to make their content similar to such pages.
Another appropriate on-page optimization is for your website to load faster. SEO companies will perform this migration for you on dependable hosting providers and use a caching tool to help your site load faster for visitors. They also compress the images in your site’s web design.
3. Off-Page SEO (or Link Building)
In contrast, there is the off-page SEO area, which comprises ranking factors outside your control. While it requires you to create backlinks on authoritative websites, a link can be removed from the web, and since you can’t do anything about it, you will have to start from scratch.
Although it may not sound very hard, fostering quality links will push your website to the top of search rankings, especially if you build many authoritative ones. They are also the most expensive SEO service, as a single backlink is priced at about $100 to $1,500 per link, with the cost varying by your industry.
4. Local SEO
Local affordable SEO means your website will flow among the top search results related to your local area. Besides this, Google My Business enables your business to show up in the local pack, a section that sits on top of search results and displays the three most relevant local businesses for the search.
The agencies help you achieve this by establishing and optimizing your Google Business Profile (GBP). Here, you can tell visitors about your business, describe what you do, and provide supplementary data for the target audience. Through GBP, you can also build a customer base by collecting reviews and updating your business. Organizations can provide citation-building services, where you register your business to appear in the appropriate local online directories.
5. Technical SEO
If you want your web pages to appear on the search engine results pages (SERPs) for their chosen keywords, you must first allow the crawling of those pages. This is what you can expect to come out of technically optimizing your site. It locates those impediments preventing search spiders from crawling your webpage and the pages efficiently.
There are two parts to technical SEO: The first one is the audit, which will cost between $300 and $5,000, depending on your site’s size and the level of its problems. Many companies apply this analysis method by using a Screaming Frog tool to check the site in detail. After that, they will show the results and offer you a report explaining what needs to be fixed and how they can do it.
The next step is implementation, which may be time—or project-based. This can be a labor-based ($55+/hour) or project-based job ($300+/project). You can individually implement the suggestions but still need technical SEO skills to fix the issues. Otherwise, getting the firm to make such changes is also good.
6. SEO Content writing
Quality content and search engine optimization with appropriate keywords will be key factors in building a successful search engine optimization strategy. Many freelance writers and content agencies undertake SEO content writing, their rates ranging from $0.05 to $0.20 per word. This depends on the quality and degree of knowledge of the writer. A good writer will:
- Use bullet points, tables, and graphs to capture highlights or give list examples.
- Enhance the readability and scalability of the content.
- Cautious to do everything correctly, as anything wrong can slow down the flow of the content.
7. Ecommerce SEO
ECommerce SEO ensures traffic flow and conversions if you do business online through an online store. These ecommerce SEO services can be categorized as product optimization, category optimization, and schema implementation. Prices are typically $500-$2,000 per month for a smaller, less complex shop, but they vary based on the size and complexity of the store.
Grow Your Small Business With the Right SEO Services
Investing in affordable SEO solutions can help startups and small businesses be competitive and attract more website traffic. A good SEO professional or agency can help you with cost-effective approaches that yield positive results without straining your budget.
At AlgoSaga, we realize that small and newly established businesses have specific difficulties, so our skillful SEO professionals are ready to offer you tailor-made and affordable SEO services to improve your business performance. Contact us immediately to have a deep understanding of how our company can assist you in achieving maximum income affordably and profitably.