Last Updated on August 6, 2024 by Admin
Online shopping and ecommerce stores received immense growth in 2020 when Covid-19 spread worldwide, and people were locked in their homes. People began to buy everything online, from basics to almost everything.
Compelled by the lockdowns all over the world, consumers had to resort to online shopping, thereby enhancing the growth of eCommerce stores. From the statistics of the eCommerce stores, it is evident that retail eCommerce sales are still on the rise, and it is expected that global sales will cross $7 trillion by 2025.
The ecommerce environment is dynamic, with new tools and services being introduced to the market frequently. To compete in such an environment, one requires a strong, relevant tool set to not only help in managing the business’s online profile effectively but also in gaining insights about its customers and making informed decisions.
Here, you will find 21 ecommerce marketing tools that will help your business grow in 2024 and ahead.
What are Ecommerce Marketing Tools & Why Do Businesses Need Them?
Ecommerce marketing tools are a set of software applications and platforms used for advertising products and services, interacting with clients, and boosting sales. These tools span all the digital marketing strategies such as SEO, social media management, email marketing, analytics, and CRM.
In the highly intense environment of e-commerce, these tools are essential for firms to maximize their online potential. Here’s why they’re essential:
- Efficiency and Automation: Marketing tools are beneficial as they can eliminate such tasks where you have to spend a lot of time as a marketing person.
- Data-Driven Decisions: Most of them offer the functionality of giving insights and analytics that help to make a decision based on real-time information.
- Enhanced Customer Experience: These tools assist in making a better shopping experience by providing customized solutions for each customer to optimize the checkout process.
- Competitive Edge: This way, you can have a competitive edge over your rivals, who are probably using laggards in current marketing technologies.
Now, it is time to list the 21 ecommerce must-have marketing tools that will help you grow your business in 2024 and further.
21 Ecommerce Marketing Tools in 2024
The following tools are used for different aspects of the marketing of the ecommerce business: SEO, social media management, CRM, and analytics. All of the tools are chosen based on their efficiency, ease of use, and ability to make a real impact on your business.
#1. Google Search Console
Google Search Console, or GSC, as it is commonly referred to, is a free tool provided by Google to assist in the management of one’s website in Google Search. It is useful in giving detailed information about how your site is performing, showing which queries are directing people to your site, and helping you notice and solve problems that may harm your search engine ranking. This way, by often analyzing the GSC reports, you can enhance your site’s ranking and make sure it is fully compliant with modern Google requirements. It also makes it possible to inform the search engines about the sitemaps and specific URLs that you want indexed to increase the chances of your site’s pages being crawled.
Key Features:
- Monitor your site’s search performance
- Identify and fix technical SEO issues
- Submit sitemaps and individual URLs for indexing
- Analyze mobile usability
- Receive alerts for critical issues
#2. Semrush SEO Toolkit
Semrush is an all-in-one digital marketing tool that stands out as an SEO optimization tool. It has features for keyword research, site and link analysis, as well as competitive analysis meant to enhance the visibility of your site. One of the tools depicted is the Keyword Magic Tool, which assists in finding promising keywords with high search traffic and low competition. It is also crucial to establish a deeper analysis of the rival plan to adjust and enhance one’s strategy, which Semrush provides. Semrush has more than 20 tools, so it will suit both small businesses and large companies that want to improve their online activity.
Key Features:
- Keyword research and tracking
- Backlink analysis and monitoring
- On-page SEO recommendations
- Content optimization tools
- Competitor analysis
- Local SEO features
#3. Google PageSpeed Insights
Google PageSpeed Insights is the tool that evaluates the site’s load and performance, gives a score of 0 to 100, and provides a detailed report on what should be improved. This tool checks the desktop version of your site alongside the mobile version to see that all are user-friendly. If you fix problems that are pointed out by PageSpeed Insights, for instance, if you optimize images or use CSS minification, you will greatly increase the loading speed of your site. Faster websites not only enhance the users’ experience but also receive a higher rank in search engine results, thus increasing conversion rates.
Key Features:
- Obtain a detailed performance score for your site
- Determine specific concerns that are causing your pages to be slow
- Get recommendations for improving images, CSS, and JavaScript
- Learn how your site stands in terms of Core Web Vitals
- Check your site speed against other sites in your industry
#4. Google Trends
Google Trends is useful for discovering the extent of interest in certain keywords over time. It gives information on the trending topics and the relative search volume of the particular keyword. This data is very useful for the creation of the content and related marketing efforts as it allows us to focus on the trends and fluctuations in the popularity of various topics throughout the year. This way, you will be able to know what your audience wants and provide that to them, attract more people to your website, and have better engagement. Google Trends is particularly effective when it comes to analyzing new trends and thus being ahead of the competitors.
Key Features:
- Analyzing search volume trends for specific keywords
- Comparing interest between multiple products or topics
- Discovering related queries and topics
- Exploring regional interest in products or services
- Identifying emerging trends in your industry
#5. Ecommerce Keyword Analytics
E-commerce keyword Analytics is specialized for the e-commerce business as it offers more detailed data on the keywords that have high conversions. This tool is used to review the search records on popular ecommerce sites such as Amazon and Walmart, making it easier to determine which keywords are most favorable for your products. When you choose to focus on high conversion keywords, then the traffic that you will be getting to your online store will be more qualified and thus boost your sales. E-commerce keyword Analytics also includes information about shoppers’ demand that helps you adjust the product offerings and promotion campaigns based on people’s preferences.
Key Features:
- Analyzing search keywords across major online retailers
- Identifying high-converting keywords in your niche
- Providing insights into shopper demand patterns
- Offering data on keyword performance and competition
- Enabling smarter marketing campaign planning
#6. Meta Ads Manager
Meta Ads Manager is a multifunctional tool for advertisement campaign management on Facebook, Instagram, Messenger, and Audience Network. It has effective targeting capabilities, which enable the users to target their audiences by age, gender, interests, and behavior. Organizations can set up and run many campaigns at once, monitor their effectiveness and results, and make informed decisions to boost the effectiveness of their ads. Meta Ads Manager also allows for the creation of retargeting campaigns, which allows you to target users who have interacted with your brand before, thus enhancing the probability of conversion.
Key Features:
- Detailed audience targeting options
- Ad creation and management across multiple platforms
- Performance tracking and analytics
- Retargeting capabilities
- Budget management and optimization
#7. Hootsuite
Hootsuite is a social media management tool that can be used to manage many different social media accounts at the same time. This feature enables you to plan the posts, analyze their effectiveness, and interact with the audience at the same time. Hootsuite also offers analytics that help one understand how the content you are posting on social media is performing to help one tweak it to perform better. It also features content curation tools to assist in finding content and sharing it with a target audience. Hootsuite is perfect for organizations that want to be constantly active on social media without spending a lot of time on it.
Key Features:
- Content scheduling and publishing
- Social media monitoring and engagement
- Team collaboration tools
- Analytics and Reporting
- Ad campaign management
#8. Zendesk Sell
Zendesk Sell is a CRM system that will assist organizations in managing their sales and interaction with clients. It offers a full list of your sales funnel so you can monitor and work with leads, opportunities, and deals. Zendesk Sell works with other products that are developed by Zendesk, which means that sales and support are well-coordinated. It also has automatic characteristics to speed up the work and a detailed analysis of your sales to inform you about your performance. Zendesk Sell is an application that would improve the efficiency of your sales approach, the satisfaction of your clients, and sales.
Key Features:
- Contact and lead management
- Sales pipeline visualization
- Email tracking and automation
- Reporting and analytics
- Integration with other Zendesk products
#9. Zoho CRM
Zoho CRM is a highly accessible solution that allows the effective management of a company’s relationships with its customers and potential clients. Some of the features it provides include leads and contacts, pipelines, mail, tasks, calendars, activities, and reports. Zoho CRM also connects with more than 800 applications, which makes it a handy tool for business organizations. It also offers artificial intelligence services in sales assistance by offering tips and suggestions to improve your selling system. Thus, the Zoho CRM application helps to optimize sales activities, improve communication with customers, and make informed decisions.
Key Features:
- Lead and contact management
- Sales automation
- Workflow automation
- Advanced analytics and reporting
- Multi-channel customer engagement
- Integration with 800+ apps
#10. Salesforce
Salesforce is one of the most popular CRM software that offers suitable tools for customer relations and sales management. It provides a full profile of every customer, which assists businesses in comprehending their lives. Salesforce helps businesses reduce working time on routine processes so that they can focus on more critical issues. It also uses AI to identify customer’s behaviors and possible needs that can be of essence in marketing and sales. The Salesforce CRM comes equipped with AppExchange, which allows users to use thousands of applications to design their CRM appropriately for their businesses.
Key Features:
- Comprehensive customer data management
- AI-powered insights and predictions
- Sales and marketing automation
- Customer service and support tools
- Extensive app ecosystem and integrations
#11. Mailchimp
Mailchimp is a widely used email marketing service that can aid in the generation, sending, and monitoring of e-mail marketing campaigns. It also provides a very flexible and convenient email campaign design system where users can drag and drop the email builders to create professional-looking emails without coding. Mailchimp also has some more sophisticated filters, with the help of which you can select the desired target audience. The automation tools also allow you to send out emails according to the actions made by the customers, thus ensuring timely and appropriate messages. Mailchimp has a comprehensive system of analytics that allows you to follow the outcomes of the campaigns and make changes based on the gathered data.
Key Features:
- Email campaign creation and automation
- Customer segmentation and personalization
- Landing page and form builders
- Audience insights and analytics
- Integration with popular ecommerce platforms
#12. Canva
Canva is a powerful multi-purpose tool for creating beautiful graphics for your advertising campaigns. It has a user-friendly interface through a drag-and-drop feature, and it has access to numerous templates, images, and fonts even if you can’t design. Canva is suitable for creating social media posts, headers for emails, infographics, adverts, and other marketing content. It also allows multiple users, which makes it easier for a team to be working on a design at the same time. Namely, by using Canva, you can keep a consistent look and feel throughout all your promotional materials.
Key Features:
- Drag-and-drop design interface
- Extensive library of templates and elements
- Brand kit for consistent branding
- Collaboration tools for teams
- Integration with social media platforms
#13. Survey Monkey
Survey Monkey is an efficient online platform for designing and implementing surveys for businesses so that they can have insight into their customers’ feedback. It provides templates for the customization of surveys and has one of the best interfaces for creating surveys for a specific client. Survey Monkey offers comprehensive data analysis and reporting tools that will assist you in understanding the survey results and customers’ attitudes and actions. Thus, you will be in a position to make good decisions on how to improve your products, services, and customer experience through Survey Monkey.
Key Features:
- Customizable survey templates
- Multiple question types and logic
- Real-time results and analytics
- Integration with other business tools
- Team collaboration features
#14. Optimizely
Optimizely is a tool for testing and experimenting with websites and marketing campaigns for businesses and corporations. It lets you compare the various iterations of your web page and understand which one is the most effective. The WYSIWYG editor that is available in Optimizely allows non-technical users to design and launch tests. It also allows multivariate testing, which is slightly more complex than the basic A/B testing, as well as feature flagging. Optimizely enables you to come to intuitive conclusions regarding customers, the consumers’ experience, conversions, and marketing results.
Key Features:
- A/B testing and multivariate testing
- Personalization and audience targeting
- Feature flagging and rollouts
- Analytics and Reporting
- Integration with popular ecommerce platforms
#15. Compressor.io
Compressor.io is a tool that can help you decrease the size of your images and, as a result, enhance the speed of your website. It is fast-loading, which improves usability, and it is good for SEO since it can increase the ranking of the website. It works with all main image formats and is free or has paid versions depending on the needs of the business. Using Compressor.io to optimize your images will help enhance the online store’s flow; as a result, there will be more visits and conversions.
Key Features:
- Lossless and lossy compression options
- Bulk image compression
- Support for multiple image formats
- No file size limits
- Simple, user-friendly interface
#16. CrazyEgg
CrazyEgg is a heat map and user recording tool that shows you where users are clicking on your site. Such tools enable you to be aware of the places that the visitors are clicking, how far they have scrolled down, and where they ‘bounce off.’ If you look into this data, then you can find out where the changes should be made to make the users’ experience better. CrazyEgg also has options for A/B testing, so you can compare which page versions work better for the visitors. CrazyEgg helps you to analyze your website and enhance the areas that will result in better engagement and, thus, high conversions.
Key Features:
- Heatmaps and scroll maps
- User session recordings
- A/B testing capabilities
- Form Analytics
- Detailed reports and insights
#17. Hotjar
Hotjar is a heat map tool that can be used as an analytics tool along with feedback about how users interact with your website. It includes a heat map, session replay, conversion funnel, and feedback poll to provide you with a full picture of the visitors’ behavior on your site. Hotjar tools assist you in discovering pain points and opportunities for improvement, which can increase the UX rate. With the help of collecting and analyzing user feedback, it will be possible to make accurate determinations that will help to improve the results of your site and raise the level of conversions.
Key Features:
- Heatmaps and scroll maps
- Session recordings
- Conversion funnels
- User feedback polls and surveys
- Form Analytics
#18. Google Mobile-Friendly Test
The Mobile-Friendly Test of Google offers a free option that helps to assess how a visitor is able to work with your page on a mobile device. This reveals general and specific details on mobile usability problems and comes up with recommendations on how to solve them. Since more people use portable devices to connect to the Internet, it is important to make the site as portable as possible in order to keep the audience’s interest and reach a higher rank in the search results. With the help of Google’s Mobile-Friendly Test, you can target and solve problems concerning mobile usability so that the visitors to your website will not be dissatisfied and your website will rank well in the search engine results.
Key Features:
- Mobile-friendliness assessment
- Page loading issues identification
- Specific recommendations for improvement
- Easy-to-understand results
#19. SocialBee
SocialBee is a tool that allows you to manage content, schedule it, and post it on multiple social accounts. It helps the more significant social media platforms such as Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google My Business, and TikTok. The content categorization of SocialBee enables you to segregate posts into categories and schedule them for posting at the most effective times. The platform also provides post-recycling features so that your valuable evergreen content remains relevant to the audience. SocialBee is the perfect tool for keeping all your social profiles active and in control of your social marketing.
Key Features:
- Content categorization and scheduling
- Post recycling for evergreen content
- Social media analytics
- Team collaboration tools
- Integration with major social platforms
#20. BuzzSumo
BuzzSumo is a tool that allows you to monitor and discover content and people influential in your niche. It enables the examination of the effectiveness of content in various social networks and the recognition of the tendencies and themes. The analysts of BuzzSumo also include information about influencers who can spread the word about your brand. Thus, with the help of BuzzSumo, one can develop content that will be interesting to the target audience and cooperate with influencers to enhance one’s marketing strategy.
Key Features:
- Content discovery and analysis
- Influencer identification
- Brand monitoring
- Competitor research
- Content performance tracking
#21. Link Explorer
Moz’s Link Explorer can be considered an effective tool that provides information on backlinks and assists in optimizing the strategy of link building. This section supplies you with essential information regarding the existence of the backlinks, such as the total number of backlinks, the domain authority, and the anchor text distribution. In addition, Link Explorer also helps you dissect your competitors’ backlinks and find new link opportunities. With Link Explorer, you will be able to enhance the authority of your website and increase its ranking on search engines, hence boosting the organic traffic to your ecommerce store.
Key Features:
- Comprehensive backlink analysis
- Domain authority scoring
- Competitor link research
- Link building opportunities
- Spam score assessment
Conclusion
The use of ecommerce marketing tools is crucial for a business to succeed in the current world where internet business is highly intensified. From search engine optimization to social media and customer relationship management, these tools will assist you in your daily operations and help you achieve your business objectives.
At AlgoSaga, our expert team offers 100% result-oriented e-commerce marketing services and is flexible with these latest e-commerce tools to help your business grow. We understand your business needs and choose specific tools that can give you long-term traffic and growth for your overall business expansion. So, reach out to us today to learn which of these software can benefit your business the most.