Last Updated on September 8, 2024 by Admin
Almost 5.6 million sources are used every day. But did you know 75 % of users never scroll past the first page? This means if you are not on the first page, you’re already losing three-fourths of your target audience. A study by Moz shows that 75.1% of clicks go to the first three results. So, it’s not just about ranking on the first page but also ranking higher on it.
To get on the first page of Google, you need more than a website and a digital marketing team, as you need a really working SEO plan that can help you. Hence, that’s the topic we’ll discuss today! We will emphasize the best practices for getting on the first page of Google.
Why is it Important for Websites to Get on the First Page of Google?
To be specific and straightforward, the higher you rank on Google’s first page, the more traffic you will get!
Getting on the first page of Google is beneficial for various reasons. First, it outstandingly raises your web visibility due to the rare occasions when users go beyond the first page of their search for details or products.
According to a Moz investigation, 71% of clicks are on the first Google page, while the second page gets 6%. Hence, it becomes important that your website gets on the first page of Google. Otherwise, you may be losing out on a large portion of organic traffic who may have become your potential customers.
In addition, this positions you on the first page of Google, and your brand is trustworthy and credible in the eyes of users. The fact that your website is displayed amidst the top results shows that the search engine considers your content to be relevant, of high quality, and an authority. The psychological trust factor can be the reason behind higher click-through rates and more sales.
Benefits of First-Page Ranking:
- Higher Click-Through Rates (CTR): Higher ranking consequently increases the CTR. People click through readily on top Google submissions.
- Better Brand Recognition: A company is more trusted by consumers when it is one of the first pages. This solidifies the reliability of your brand.
- Improved Industry Authority: Maintaining high rankings eventually helps sustain your company’s reputation among consumers as the market leader.
8 Best Tips to Get on the First Page of Google
Getting on the first page of Google is the ultimate goal of any website owner or digital marketer. It is where the most online traffic will come from and can be a make-and-break situation for your business and bring potential customers. Without any further ado, we’ll look at the eight best tips to get on the first page of Google:
1. Focus on Relevant and Achievable Keywords
Every industry or brand has a specific niche and related keywords. These keywords are nothing but the set of words that your target audiences combine while searching results related to your brand. Now, you can’t target every keyword in the industry! However, you must focus on keywords with higher search volume but lesser competition in their CPC.
For example, you are a shoe brand owner.
And your audiences are searching for “best shoes in India” or “top 10 shoe brands in India.”
So, if you are not ranking for these keywords, you won’t be on the first page and will lose maximum audiences.
To get the right keywords relevant to your industry, you can follow the following tips:
- Pursue long-tail keywords that are highly relevant to your niche.
- Consider the keyword’s search intent (we will discuss it later).
- Going after more general and very competitive keywords at the beginning of your SEO campaign is not advisable.
2. Align Your Content with User Expectations
This is the most important factor in understanding your targeted audience’s demands. First, you need to understand why they are looking for the query or what their interests and pain points are. Then, you need to provide the right solution using the appropriate keywords.
Note: Do not write or manipulate content for search engines. However, focusing on what your users want to satisfy search engine algorithms is better.
There are four main types of search intents:
- Informational: Users act in need of information or solutions to some problems.
- Navigational: A user tries to type in the search box for the website page they are trying to locate.
- Commercial: People nowadays do their due diligence before committing to a brand.
- Transactional: People convert their interest into a decision immediately or just take action.
The most powerful way to do that is to keep your target keyword-focused while creating content meant to meet users’ needs and expectations. As a result, you will rank better and ensure that your visitors remain on your web page.
3. Deliver Value-Packed, Engaging Content
Content is supreme, and nothing more than highly optimized SEO content can help you get on the first page of Google. Whether you get high-quality backlinks, do on-page or off-page SEO, conduct website audits, etc., if your content is of low quality, you will not get visitors, nor will you rank high in the long run.
To create high-quality SEO Optimized content, focus on the following:
- Informative and of high quality to your targeted audience.
- The structure should be good, and the text should be understandable (use headings, subheadings, and short paragraphs).
- Uniqueness and originality (ignore duplicate content)
- Use infographics to make your content more appealing
- Make use of bullet points, number lists, and tables for better readability
- If you are including any statistics or data from reliable sources, give them credibility
- Interlink the portions that need more detail from the blogs you’ve already written
- Tuned to your target key phrase (but don’t overdo it).
Examples of great content formats include:
- More detailed blog posts and articles.
- Comprehensive guides and tutorials
- Engaging videos and infographics
- Case studies and success stories are a good way of promoting the organization’s achievements.
4. Implement On-Page SEO Best Practices
On-page SEO tactics are to optimize every website page for specific keywords and formats. Some key on-page SEO elements include:
- Title tags and meta descriptions
- Header tags (H1, H2, H3)
- URL structure
- Image alt tags
- Internal linking
Always use your keyword in your content naturally and not go overboard with the optimization process, as it is easy to overdo it. As the first step, strive to write content that will benefit your users and make it useful. In the second step, optimize it for the search engines.
5. Build Backlinks
Backlinks are another name for links from other sites directed to your site. They are digital vote casts from other sites to Google alongside those that your content is high quality and trustworthy. The number of trustworthy, relevant backlinks affects your ranking, and this is probably to the higher.
Some effective link-building strategies include:
- Guest blogging on sites that are similar to your niche
- Broken link building
- Creating valuable resources (e. g. (interactive data graphics and tools), which others will consider worthy of associating with.
- Connecting with the big names and other industry experts may help get more backlinks.
When looking for backlinks, remember to seek quality over quantity. Recognize the importance of building links with popular, relevant sites in your industry.
6. Track Your Rankings
Tracking your ranking is important to determine whether your hard work and SEO strategies produce results. It can help you monitor your SEO success and check for areas for improvement. You can use Google Search Console to monitor your key metrics, such as keywords, organic traffic, etc.
By regularly tracking your rankings, you can:
Check which words are producing the majority of traffic.
Identify pages that need updating.
Discover new keyword opportunities.
Examine and quantify the success of these SEO initiatives progressively.
7. Improve Your Sitewide SEO
After you do on-page SEO, i.e., optimizing single pages, you must look for a complete website and focus on its overall health.
This includes:
- Work on your website loading speed.
- Making your site mobile-friendly
- Resolving 404 errors and broken links is important!
- Improve your site’s navigation and structure while ensuring it is user-friendly.
- Ensuring your website is secure (HTTPS) is the key to winning customers’ trust.
8. Leverage Content Gaps
Content gaps mean the topics or keywords your competitors already rank for but you are not. They can be very helpful for finding new topics to write about, gaining more visitors, and gaining an opportunity to appear on the first page of Google.
By leveraging content gaps, you can:
- Discover untapped keyword opportunities.
- You can also obtain a competitive edge in your niche.
- Give them a more complete tool on your website.
How Does First-Page Ranking Benefit Your Business?
The benefits for your business that your website is on the first page of Google are quite obvious. The main upside here is the increase in organic traffic, which attracts more target customers to your website without any ad spending. Being widely seen helps to improve brand awareness and recognition of your company since the users gradually become knowledgeable and familiar with your business as they see your business in the search results many times.
Also, the highest ranking on the first page of Google can cause much higher conversion rates. If customers land on your website through a relevant search query, they will likely be drawn closer to your products or services and so most likely place a conversion order. As a result, The conversion rate increment can directly impact your earnings and business profits.
Conclusion
The webpage that appears on Google’s first page has a major game-changing influence on your business. It drives traffic to the website, improves brand credibility, and ultimately increases conversions.
By applying the methods mentioned above and techniques, you will develop strong credibility and increase your chances of being on Google’s first page. SEO is an ongoing process, and the key factor is consistency. This way, a set of desired rankings will be reached and maintained. Let’s start with these methods now, and you will see how your website’s visibility will become a top-of-the-page Google chart tomorrow.
Try out the best SEO services from AlgoSaga to get on the first page of Google and gain more traffic. These strategies are to be rigorously applied, and you’ll get on the first page of Google and keep you ahead of your competitors.