Last Updated on February 22, 2025 by Admin
Google Business Profile (GBP), formerly known as Google My Business, is essential for business owners looking to boost their online visibility. Creating a well-optimized profile helps your business stand out in Google Search and Maps, attracting more customers.
This platform enhances your online footprint and credibility with customer reviews. It also allows you to easily manage your business details.
In this guide, we’ll give you straightforward steps to create and enhance your Google Business Profile. But first, let’s dive into the essentials of what this platform offers.
What is Google Business Profile?
Google My Business is a free tool that allows you to create a listing for your business on Google. It allows business owners to manage how they appear on Google Search and Google Maps.
When you create a Google Business Profile, details like photos, location, services, and products get shared across Google, boosting your chances of being noticed by potential customers online. Almost all businesses can use Google Business Profile, even those without a physical storefront, like online stores.
Here’s what GBP looks like:
What are the Benefits of Google Business Profile?
Below, we have listed the main benefits of managing a Google My Business profile:
1. Increased visibility in Google Search and Maps
When you search for a business on Google, you’ve probably noticed the map and accompanying list of businesses that appear at the top of the search results. This is known as a ‘local map’ or ‘map pack.’
Below is an example:
The “local pack” shows up when someone searches for something tied to a specific location, like “restaurants near me.” It features results from Google Maps along with details about businesses. This makes it simpler for users to discover exactly what they need close to them.
Businesses with well-optimized Google Business Profiles are much more likely to appear in these results. As per a report by Google, mobile searches that include phrases like “where to buy” and “near me” have increased by over 200% in recent years.
If someone is close to your business and searches for something general, like a “restaurant,” there’s a good chance your business will appear as a local result if it’s optimized well.
2. Share business information with customers
A Google Business Profile allows businesses to share all the important details related to business, such as:
- Operating hours
- Contact details
- Website URL
- Holiday hours
- Special announcements
Also make sure to keep all these information updated, so that potential customers always have the accurate details when they look for your business.
3. Enhance trust and credibility with reviews
According to research, a whopping 98% of people check out online reviews for local businesses. Those star ratings next to business names on Google Maps, going from 1 to 5, come from these very reviews.
Reviews indeed play a vital role in the digital reputation of a business. They’re not just feedback but also an opportunity for businesses to interact with customers, demonstrating the value they place on customer satisfaction and service quality.
Google suggests that having both positive and negative reviews can make your business appear more authentic and trustworthy. Engaging with all reviews reinforces your commitment to customer satisfaction.
How to Create a Google Business Profile from Scratch?
If you don’t have a Google business profile, then you need to create it from scratch by following the given steps:
Step 1: Log in to the Google account you want associated with your business. If you don’t have one, create it.
Step 2: Go to Google Business Profile site and click on ‘Sign in’ to start the process of adding your business to Google.
Step 3: You will reach the next screen where you need to enter your business name. Click ‘Continue.’
Step 4: Then you need to select your business type. Choose whether your business is:
- A physical store
- An online-only store
- A service-based business (without a physical location)
Step 5: If you are an online-only business, Google asks for your website.
For both online and offline businesses, you’ll need to enter the country you are registered in. This location might not necessarily be the same country where you are situated.
If your business has a physical spot, you’ll input that location first and can add your website URL and other details afterwards. You might also need to place a marker on a map to show exactly where you are for better accuracy.
But if your business doesn’t have a place customers come to, yet provides services or deliveries in person, you can specify the areas you serve. Then, just click ‘Next’ to continue.
If you didn’t enter a physical address, Google will ask you to specify which region you’re based in. Choose from the drop-down menu and click ‘Next.’
Step 6: Next, you need to enter the contact details of your business. You can enter the website URL, phone number, or both.
Step 7: Before your business can show up on Google Maps, you’ll need to verify it. You can do this later, but unverified profiles won’t be visible. You can verify your business through:
- Phone
- Postcard
- Video recording/live video call
However, verification options may change depending on your business type, location, and other factors.
Step 8: You can add more information to your listing such as business hours, high-quality images related to your business, and a detailed business description. The more details you provide, the better the chances of your business appearing in local searches.
How to Optimize Your Google Business Profile Listing?
To appear in Google Maps results, it’s essential to optimize your Google Business profile with accurate information. Below, we have mentioned the steps you need to follow to maximize your visibility on Google:
1. Create an engaging business description
A key part of making your Google Business Profile stand out is having a clear, short introduction that tells customers about your business. Include important words that people might use to find you. This short intro shows up in search results.
If someone clicks on your business, they’ll see a longer description. Here, you can share more about what you do.
2. Maintain local listings consistency (NAP Consistency)
Local listings, also known as citations, are mentions of your business name, address, and phone number (NAP). NAP consistency helps potential customers find and recognize your business without getting confused. Start by making sure everything on your Google Business Profile is correct. In addition to GBP, you might also have NAP information on popular directories like Tripadvisor Yelp, social media platforms. So, make sure that the information added in these directories matches with Google Business Profile.
3. Add high-quality and real images of your business
Including photos in your listing can enhance its visibility. Google notes that businesses with photos get 42% more requests for directions and 35% more visits to their website. You can upload images of your storefront and your products or services. Additionally, customers can contribute by posting their own pictures. You can encourage this by running a contest where you give away a product or gift card in exchange for your customers submitting their best photos.
4. Select appropriate categories and attributes
Categories help people understand what your business does. Google recommends choosing a main category that fits your business well, like ‘Restaurant.’ You should also add more categories to describe other services you offer. For instance, if your restaurant also caters, add ‘Caterer.’ Highlight special features of your business, like if you have wheelchair access or outdoor seating.
Google now lets businesses show if they are black-owned, women-owned, or LGBTQ-friendly. It’s suggested to pick attributes that best match your business for your profile.
5. Regularly update your business information
Make sure your Google Business profile is complete and up to date. Keep editing your profile anytime there’s a change in your business, like new hours or a different phone number. Customers can get frustrated if they check your hours online, travel to your location, and then discover you’re closed.
To update regular details like operating hours, make changes directly in your profile. For temporary changes or special announcements, create a post for your page instead.
To change your hours or any other information:
- Simply click on ‘Edit profile.’
- To create a post to share in your Google Business Profile feed, click on Add Update. You can choose to share an offer, event or update.
6. Use Google posts
Make sure to use Google posts effectively for your Google Business Profile. It allows businesses to share updates, events, and promotions. Bes practices to do so include:
- Posting at least 1-2 times a week.
- Using clear images and concise but catchy text.
- Adding a CTA to boost engagement.
7. Monitor and analyze performance
Google Business Profile Insights lets you track the performance of your business profile. You can analyze your business based on different parameters, such as:
- How customers find your business.
- Number of calls, website visits, and direction requests.
- Peak hours when customers mostly engage with your profile.
These insights help you optimize your strategy and boost customer engagement with continuous business growth.
8. Manage Google Business Profile with AI and Automation
In this AI-driven era, you can’t neglect the importance and implementation of AI in your business. To keep yourself updated and ahead of competition, you must utilize the potential of artificial intelligence and automation.
You can use AI tools to optimize and manage your Google Business profile effectively, such as:
- Deliver AI-generated responses to customer reviews or comments.
- Integrate chatbots with your GBP to provide instant customer support.
- Automated Google Posts scheduling.
Wrapping Up!
Well, as we conclude this article it’s worth mentioning that Google Business Profile is a powerful platform for businesses. It helps them increase their visibility on Google and connect with their targeted customers. It’s important to optimize your business profile by ensuring NAP consistency, adding real images of the business, and replying to customers’ comments. This will help your business appear in Google searches.
In case you need any help with creating your Google Business Profile, you can contact AlgoSaga digital marketing agency. Our SEO experts will help optimize your profile and help improve your visibility as well.
FAQs for Google Business Profile Optimization
Q1: How often should I update my Google Business Profile?
Ans. Make sure to check and update your Google Business Profile at least once a month. However, update your business profile instantly whenever there is a change and update on your business profile, like new product launching, contact details, or business hours.
Q2: How to attract more customer reviews on GBP?
Ans. To get more reviews from customers, you need to encourage them through:
- Follow-up emails with a direct review link.
- Providing small incentives like discounts or giveaways.
- Displaying QR code in-store that links to the review page.
Q3: Is it possible to manage GBP from phone?
Ans. Yes. You can use the Google Business Profile Manager or the Google Maps app to manage your profile, respond to reviews, and post updates.