Last Updated on July 27, 2024 by Admin
Google Trends is an effective free tool from Google that shows search query trends. This tool is important and relevant for your 2024 SEO plans and strategies to compete effectively. Google Trends can be used to find out what topics are trending, for keyword research, and to discover seasonal and regional fluctuations.
As noted by WordStream, Google Trends is highly effective in positively impacting your SEO and content marketing strategies because it shows what people are actually looking for, allowing you to create content and SEO strategy based on that.
This blog will explain the details of the Google Trends tool and show what aspects can be used for SEO.
What Is Google Trends?
Google Trends is a tool for tracking the popularity of definite wordings and their frequency in the total number of searches in different regions and languages. It gives information on the frequency of search terms, the geography of the search, and the associated terms, thus proving useful to marketers and researchers.
Here’s what makes Google Trends so valuable:
- Real-time data: Do what is hot at the moment.
- Historical insights: See how the interest in the search has evolved.
- Geographic breakdown: Know trends by location and how they differ.
- Related topics and queries: Find out related searches and topics.
How does Google Trends Work?
Google Trends provides a trend that shows the proportion of Google web searches done for the terms you entered compared to the total number of Google searches performed over the period you selected. It is shown in a graph where interest is plotted over time and can be filtered by location and search (web, image, news, shopping, and YouTube) or by category.
Here’s a quick breakdown of how to use the tool:
- Type in a search term or topic.
- Select your filters (place, date, type of events, etc. ).
- Examine the graph and data obtained from the above process.
The main graph represents the interest trends, where the upward and downward spikes represent fluctuations in the interest level. You can also see:
- Interest by subregion
- Related topics
- Related queries
Another valuable feature is the possibility of comparing several terms. This allows you to compare one keyword or topic against another to determine which is more popular among internet users.
Google Trends does not display the actual search volume figures. However, it provides you with a relative view of interest, which may be a great help in terms of analyzing trends and comparing the results.
9 Ways to Use Google Trends to Improve Your Marketing
While searching for more random data, Google Trends is not only entertainment but also a great tool for research. It is a crucial weapon in your SEO and marketing arsenal. In this context, it will be useful to look at nine promising strategies for its use and improving your activity on social media.
#1. Conduct Keyword Research
Google Trends assists in identifying what people search for. To see how a particular word is used in the context of your business, type in a keyword and observe its usage trend through time and locations. For instance, if you are selling running shoes, you can check the trend of ‘running shoes’ in Google Trends and learn the related keywords to use in your content.
#2. Create Topic Clusters
When using Google Trends to create topic clusters, the first step is to select a broad topic and potential subtopics. For example, if your primary focus is the hub “digital marketing,” you can identify such ideas as “SEO strategies” or “content marketing” and create a large amount of content within each cluster while also improving the internal linking and SEO.
Steps to Build Topic Clusters:
- Identify your pillar content.
- To find related subtopics, use Google Trends.
- Develop elaborate articles based on these subtopics and ensure that they are connected.
Let’s break it down with an example:
Well, let’s assume you are managing a cooking website. You decide to create a topic cluster around “healthy eating. ” Using Google Trends, you might discover:
Main pillar topic: “Healthy eating”
Related subtopics:
- Meal prep
- Plant-based diets
- Superfoods
- Intermittent fasting
- Low-carb recipes
#3. Improve Your YouTube SEO
YouTube can be enhanced in terms of content through Google Trends, which unveils what has become popular on the platform. Filtering the category “YouTube Search” gives you an idea of which videos are being searched for, and you can align your content to fit the gap and enhance your visibility on YouTube.
YouTube is a search engine giant, and Google Trends has some specific tools that can assist you in this:
- To get trends specific to the YouTube platform, apply the “YouTube Search” filter.
- Find out what type of videos people are interested in within your chosen subject area.
- Make your videos available during the most active periods of interest.
#4. Optimize Your Local SEO Strategy
Small firms should adopt Google Trends to determine the areas of greatest interest in their products or services. This means that you may create localized content and unique landing pages, essential elements for local SEO, to enhance your presence in those regions. Also, you can completely grasp local online marketing to prove your authority in the sector.
Steps:
- Type the keywords in Google Trends related to the article’s topic.
- Narrow down to your particular area of interest.
- Conduct a content analysis to determine areas of interest.
#5. Rule Seasonal Trends
Google Trends can be used to determine whether certain months in a year are when the topic you are marketing gains higher popularity. For instance, if your business sells gardening supplies such as seeds and fertilizer, you might find more traffic on the search term ‘gardening tools’ during the year’s warmer months. You can intensify your marketing strategies during such times to benefit from heightened curiosity.
Timing is critical in marketing, and Google Trends assist you in achieving it:
- Find out if any cycles are observed in the search behavior
- Schedule the content and promotions for the periods when the traffic is expected
- Expect fluctuations in the demand for your products during different seasons
#6. Use Trending Topics for Social Media Content
To ensure you are up to date with what is trending in the market, use Google Trends to generate the topic needed to compose timely social media content. Participating in these topics enhances social media visibility and interaction rates, especially through Twitter, Facebook, and Instagram.
Remain up to date and increase the audience’s interest on social networks with Google Trends:
- Look for topics that are popular and relevant to write content that is up to date.
- Discover popular hashtags
- Learn what is interesting to your audience
#7. Use It To Refresh Your Content
Based on Google Trends, you can update your content more frequently to follow the current trends and modify existing material to meet the public’s interests. For instance, if you promote an article you wrote about digital marketing last year, rewrite it to include current trends, data, and insights.
Steps:
- Determine what needs to be updated.
- Google Trends can be used to find current data.
- Bring your content up-to-date.
#8. Optimize Shopping Ads
Google Shopping ads are especially beneficial for e-commerce businesses. The Google Trends tool shows when it is most effective to post these advertisements. With the use of analytics, you will know when to display your ads so that they will be seen by the most people, which is when the specific products are most often searched for.
Google Trends can help you to refine your advertising:
- Ensure your ad campaigns are targeted at the right time when people are most interested.
- Identify popular product categories
- Make changes to your products depending on the current search trends
#9. Competitor Analysis
To check your brand’s current position in the market, make it a point to use Google Trends to compare your brand with that of your competitors. When you type your brand name and the names of your competitors, you can find out the dynamic line of interested people and look at the gaps to enhance your market presence.
Monitor your competitors using Google Trends:
- Check the number of times different brands were searched to determine their popularity about each other.
- Find out the areas your competitor needs to cover in his business plan.
- Find areas where you can stand out from the crowd
Where to Use Google Trends Data>
Now that you know how to use Google Trends, where will you use them? You can use it for three major things:
- In Paid Search: Google Trends can be used in paid search as it shows when to increase a budget for specific keywords. This helps to ensure that your ads are most important when people are most interested, thus giving you the best value for money.
- For SEO & Content Marketing: Google Trends lets marketers know what their target market is looking for, thus creating content that addresses the consumer’s needs. By targeting popular topics and keywords, you can increase your website’s popularity and rank higher in all search engines. You also need the best content marketing agencies for the most success.
- To Inspire Your Ads Creativity: Google Trends can be used to identify hot topics that can be incorporated into ad campaigns. You should be aware of the current trends so you can refer to them and make the ads more appealing.
Conclusion
Every marketer and SEO specialist will find Google Trends a helpful tool for 2024’s SEO and marketing. Consequently, you can generate content to address such needs, align your marketing ventures, and even venture where your competitors are not. For this reason, at AlgoSaga, we suggest incorporating Google Trends into your digital marketing strategy to maximize its effectiveness and impact on your business.