Last Updated on September 20, 2024 by Admin
Relevance and authority are two key aspects of an SEO strategy that help drive organic traffic to your website.
Relevance assists in understanding what your audience is searching for and providing the highest-quality, relevant content. This ensures that Google easily presents it to them when they search.
However, while you can create the best & optimize content from your perspective, Google considers many factors when ranking pages on SERPs.
One of those is how trustworthy or authoritative the content website is. And Google measures this factor via backlinks. In this article, we will uncover a few strategies that will help you earn high-quality backlinks. But before that, let’s understand the concept of backlinks.
Let’s begin!
What is a Backlink?
A backlink or inbound link is a link that comes from another website to yours. If it originates from a different website, it can be placed in text, images, or buttons. In SEO, backlinks are highly important as they are among the top-ranking factors major search engines consider.
5 Ways to Get Quality Backlinks (Regardless of Your Industry)
Furthermore, we have shared five proven strategies that work to get backlinks and boost your SEO strategy.
1. Become a source for Bloggers and Journalists
If you want to rank on the first page of Google, you must build backlinks from high-authority news websites and blogs.
Every time someone quotes you, you’ll earn a backlink. This will also help you become a trusted source, ultimately increasing brand awareness and driving referral traffic to your website.
And it’s not as difficult as you might think. You only need a free service called Help a Reporter Out (HARO). It connects expert sources like you with journalists and bloggers who are looking for contributors.
Here’s how it works.
HARO will email you queries from writers in your industry. Pick the ones that resonate with your business and respond via email.
It’s important to be quick because writers receive lots of submissions. If you’re one of the first to reply, you have a better shot at getting noticed and picked for the final piece.
You’ll likely receive an email from a journalist or blogger once your article is selected and published.
Even if you don’t get a follow-up email from the writer, stay tuned to the publication to see if your quote gets included in the piece.
2. Ask for Credit Where It’s Missing
This is the easiest, quickest way to build high-quality backlinks. Sometimes, your business may be mentioned, but you aren’t receiving proper credit.
For instance, you may provide a testimonial for a vendor, but they aren’t linking to your website.
Another example is a blog that may point to a finding by your business but fails to provide a backlink.
Simply ask your current customers or businesses you collaborate with to include a backlink whenever they mention your brand on their websites. Also, if you come across a business citing your original research, they should provide a backlink.
You can set up Google Alerts or a similar tool to find websites mentioning your business. You’ll receive a notification whenever someone mentions your business name.
3. Write Relevant and Competitive Content
At the heart of generating backlinks is creating compelling and engaging content. Also, it needs to be better than other content in your industry.
You can browse the articles of your competitors and check the following:
- What is the word count of the blog post?
- How many images does the blog post have?
- What is the title tag and meta description?
- What is the title and featured image?
Follow up on these tactics in your article:
- Have a higher word count on your blog or at least make every word matter.
- Include higher-quality images than your competition.
- Write a title tag and meta description that is more focused.
- Write a more engaging title and use an interesting featured image.
So, it’s important to analyze your competition and create high-quality content as compared to them.
4. Leverage Brands and Influencers to Share Your Products
Identify a blog niche or influencer in your industry and request them to review your product or service. Offer them your product or service for free in exchange for the review.
Alternatively, if you have a larger budget, you can pay macro-level influencers to provide their honest feedback. Then, ask them to link back to your product or service in their blog or social media post.
You can also offer a blog or influencer an affiliate link. With this link, they earn a commission whenever someone clicks on it, whether or not the person makes a purchase.
While this approach requires more effort, it brings higher-quality traffic. These visitors are already interested in your product or service, increasing the likelihood of conversion.
5. Find Broken Links
Imagine a user eagerly searching for information, only to click on a broken link that leads to your site. This frustrating experience can negatively impact their impression of your website.
Broken link building involves identifying pages that no longer exist or have been updated, and then contacting the websites linking to these pages. You can inform them that you have a similar resource to replace the broken link.
While broken link building requires time and effort, it’s an effective way to enhance your backlink profile, especially for sites focusing on SEO.
Wrapping Up!
As we can see, backlinks are an important part of any SEO strategy. They come with several benefits, such as improved website visibility, authority, and search engine rankings. Businesses can follow the above steps to effectively earn high-quality backlinks. If you are looking to build an effective backlink strategy or want quality backlinks, you can seek help from a reputed SEO agency. The experts can guide you through the entire process and help improve your website’s ranking through backlinks.