Last Updated on February 6, 2025 by Admin
Content sharing is becoming a part of our daily lives. We spend a whopping 44% of our waking hours devouring and spreading digital content.
Getting your content spread far and wide in the crowded online world can seem complicated. However, there’s a method to the madness. To create shareable content, you must blend emotional appeal, practicality, and visual flair to grab someone’s attention and make them want to share.
According to statistics, using visuals every 75 – 100 words can double the chances of social sharing. In this post, let’s explore popular types of shareable content and how to create shareable content with examples.
Types of Shareable Content
As the digital landscape changes, certain SEO content types are consistently more shareable than others. We examine the most powerful formats that stimulate social sharing and engagement.
1. Infographics/Videos
Visual content drives social sharing, with 32.5% of marketers focusing on infographics in their strategy.
With people spending over 6 hours daily watching mobile video content, videos are a great way to capture attention, and infographics are a great way to transform complex data into digestible formats.
Whether presenting statistical information or a how-to tutorial, these visual formats are second to none when it comes to quickly and memorably presenting information. They’re highly shareable across all platforms, and the combination of visual appeal and information density works.
2. How-To Guides
People naturally tend to look for content that will solve their problems. Time and again, ‘how-to’ guides continue to generate high share rates with clear, actionable steps for tackling specific problems.
These guides provide immediate value on various topics, from a detailed guide on starting a business to mastering a new skill. The secret to their shareability is to break complex processes into manageable steps with a clear, instructional approach.
3. Lists/Listicles
According to research, 28% of words on a page are read by web users, which is why list formats are so effective. The main thing that listicles do is set clear expectations with numbered headlines and break down complicated things into scannable points.
Articles like ’10 Ways to Improve Productivity’ or ‘5 Essential Marketing Strategies’ have success because they deliver specific, countable takeaways. Because of their structured format, they are easy to consume and share.
4. Memes
Memes have powerful engagement potential, particularly among 55% of internet users aged 13-35 who share memes weekly. Successful memes are timely, comment on current trends or universal human experience, and are funny.
Timing is important because out-of-date memes can damage brand credibility. Memes are strategic because they bring your brand to life and make instant connections with your audience.
5. Current Events/Limited Time Promotions
As time-sensitive content, it creates urgency and the need to share it right away. It’s your breaking news, limited-time offers, and trending topics that apply to your industry. It’s about quick response time and adding value to the conversation.
People want to share things quickly because it’s a flash sale or an exclusive deal, or they need to share about an event ending soon because it will expire.
6. Heartwarming Stories
Content that makes people feel good is twice as likely to be shared. Emotional connections are created around success stories, community involvement, and personal achievements, which cause sharing. These narratives are the humanizing of brands and creating real connections with audiences.
Whether it is customer testimonials or company philanthropy, heartwarming content resonates because it speaks to the shared human experience.
7. Interactive Content
Content that encourages active participation leads to a higher rate of engagement. Polls, quizzes, surveys, and interactive infographics are all included. Content that gives people personalized results or allows them to compare their answers with others is popular.
Interactive content results in a two-way conversation between you and your users, increasing the odds that you’ll get some good exposure when they share their experience and results with their network.
8. Value-aligned
It’s content that reflects specific values or stands on important issues and resonates with like-minded audiences. 70% of consumers purchase from brands that represent their values.
If the content you share authentically matches your brand’s mission and your audience’s belief system, it will strengthen the bonds between your community and other communities who share your values.
9. Controversial Opinions
Strategic controversy can drive significant sharing, but it is a delicate subject. Controversial takes based on well-reasoned, backed by data that challenge industry practice or trends can spark meaningful discussions. The challenge is to do that professionally. This content will perform best if you can provide fresh perspectives on hot topics.
How to Create Shareable Content?
Understanding your audience and creating content they can relate to will make your content shareable. Here’s how to create shareable content with examples.
Step 1: Understand Your Audience
You must start by researching your audience’s interests, pain points, and values. Do social media insights, surveys, and demographics analysis to create a strong profile of your ideal reader. This research output should be audience personas and detailed representations of your target groups. When you know their challenges and preferences, you can create content that speaks, and the less likely they are to share.
Step 2: Select the Right Content Format
Not all content marketing types resonate the same way. Your content is more likely to be engaging and, therefore, to be shared if you choose the formats your audience prefers. Some audiences are more video learning, others more blog, infographics, or interactive content.
- Determine Content Preferences: Take a look at what works for your industry and audience segment and what doesn’t. For example, an audience on Instagram or TikTok may prefer short, visually interesting videos, and an audience on LinkedIn may prefer in-depth articles or infographics about professional insights.
- Tailor Content for Specific Platforms: Each platform has its norms and audience expectations. Instagram and Pinterest, which are visual platforms, thrive on eye-catching images and short videos. For example, LinkedIn’s professional audience may be more engaged with articles, thought leadership posts, and informative infographics. Pick formats that are parallel to your content and reach the style of the platform.
Step 3: Create a Unique and Relatable Voice
Your content will be more relatable if you use a consistent voice. Choose the tone of your brand (funny, professional, or inspirational) and use it consistently throughout your content. Share unique perspectives or company insights to personalize your voice. Your audience will likely engage with and share when your brand feels genuine.
Step 4: Focus on Visual Appeal
Use high-quality visuals, custom images, infographics, or well-edited videos to boost your content’s appeal. Visuals break up large text blocks and help convey information better, keeping viewers’ attention longer. To avoid overwhelming your viewers, follow visual best practices: Also, keep text minimal, maintain clear images, and apply consistent branding colors.
Step 5: Incorporate Emotional Appeal
Sharing is driven by emotion, and you’re sharing for a reason, so think about what emotion you want your audience to feel. Decide on the type of content you want to create and design it to either inspire, entertain, or evoke empathy. This is a great place for storytelling. Tell relatable or inspiring stories, and readers will connect emotionally with you and are more likely to want to share.
Step 6: Make It Useful and Actionable
High-share potential content is content that gives the audience tangible benefits. Provide practical tips or step-by-step guidance that allows readers to solve a problem or reach a goal. The value is obvious with clear, actionable language such as “How to” or “Top 10 Tips.” If readers feel like they’ve got something useful, they’re more likely to share it with others who can use it.
Step 7: Leverage Timely Topics and Trends
Shareable content is very timely. Content relevant to what’s going on right now, whether trending or seasonal, tends to get picked up way faster.
- Keep up with recent happenings: Monitor the news, social media, and industry news blogs to see what’s happening. Reacting quickly to relevant news, cultural events, and trends online lets you tap into the momentum, making your content easier to share.
- Use Social Listening Tools: To discover popular topics for your brand, try using Google Trends, Twitter Trends, or BuzzSumo. These tools also give you an idea of what your audience is currently interested in and wants.
- Seasonal Tie Content: Create content marketing strategy based on annual events such as holidays, back-to-school season, or Earth Day. You post a “Spring Cleaning Checklist” in March or a “Budget-Friendly Holiday Gifts” in December, reaching the relevant, timely need.
- Join Viral Challenges or Memes: Adapt a viral challenge or meme if it’s aligned with your brand and if it adds value to your audience. While engaging in these trends will help increase engagement and shares, people will relate and engage with humor or relevance.
- Add a Unique Perspective to Hot Topics: When many brands discuss a trend, they provide a new spin. Share something unconventional or a unique insight into a popular topic. Your content will be easy to share because people will find it thought-provoking or different from the norm.
Step 8: Optimize for Easy Sharing
No matter how interesting the content is, it won’t go far if it’s difficult to share. Intuitive sharing options make it easy for your audience to spread your content.
Put social sharing buttons at the top, bottom, and in your content so your readers have multiple opportunities to share. These buttons are great to add to blog posts, newsletters, and landing pages and encourage readers to spread your content without effort.
Shorten URLs, especially when sharing on social media platforms, as characters count. Branded URLs are shortened, look professional, and are easier to share, making your content easier to spread.
Step 9: Encourage Interaction
Add interactive elements like quizzes, polls, or calculators to allow users to participate actively. Interaction naturally broadens your content’s reach and invites users to share their results. End each piece with a call to action, asking readers to comment, like, or share. This increases the chance of users sharing with other users in their network.
Conclusion
Getting views does not equate to creating shareable content. It’s about building a relationship with your audience. But you always want to provide valuable, emotionally resonant, visually appealing content that your readers have a reason to share.
At AlgoSaga, our content writing services are built for your audience’s engagement and growth. We can help you craft content that connects, builds trust, and amplifies your brand on digital channels.