Last Updated on January 21, 2025 by Admin
Do you need help managing the high content expectations of your blog? You’re not alone. An experienced writer commonly needs at least 6 hours to create a quality 2.000+ word blog post based on findings from Orbital Media. It can be challenging for those with varied roles to develop exciting and SEO-friendly blog posts regularly.
Because of this, many organizations are opting for blog writing services provided by third parties. Engaging content creation capability and time management becomes easier when outsourcing to skilled writers. Which outsourcing method is best for you, considering the numerous choices available?
This resource will outline scenarios where you might want to outsource blog writing and introduce standout services while outlining fundamental actions to boost your outsourcing efforts. Let’s dive in!
When Should You Outsource Blog Writing?
Outsourcing blog writing can transform your content strategy significantly, yet how can you tell when is the best time to take action? Here are some key signs it may be time to outsource:
- Your blog is not published regularly, and stale content is visible.
- Your team experiences overload with additional duties.
- You look to expand how much content you create.
- You’re falling behind competitors who create more robust content.
- You do not possess in-depth knowledge within specific areas.
- You aim to raise the standard of your content and adjust SEO strategies.
- Your blog requires new ideas and viewpoints.
- Your posts do not lead to the desired conversions.
- You aim to redirect your hours towards developing strategies and promoting content.
- You have the money to bring on talented writers.
Common Blog Writing Outsourcing Options
Outsourcing blog writing offers various choices. Each method presents its own particular merits and points to evaluate. Let’s explore the most popular outsourcing approaches:
“Independent” Freelance Writers
Independent writers who serve clients through their ventures provide writing support. Over the years, these writers have formed notable personal identities and reputations in their domain by consistently providing high-quality writing. Many independent content writers concentrate on specific topics, which helps them deliver thorough skills in various areas.
Most independent writers maintain their sites, which feature writing illustrations and client endorsements. This business tends to emphasize unique interactions with clients and can deliver niche-specific support that surpasses others in size.
Pros
- A great desire to execute excellence in work to ensure they uphold their reputation.
- Opportunity to seek essayists with a vast understanding of their fields.
- Regular dialogue with the writer for the entire process.
- Affordable compared to signing on long-term employees.
- The capability to adjust the number of writers based on requirements.
- Chance to develop lasting connections with writers who know your brand well.
Cons
- Seasoned authors could face obstacles in responses because of their busy engagements.
- Pricing options differ significantly, which complicates evaluation.
- Managing writers and maintaining quality is solely your task.
- An extra expense may occur for SEO optimization.
- Hunting for a suitable writer involves effort that requires no referrals.
Estimated Cost
Writers of independent freelance work can charge anywhere from $50 up to over $500 for every blog post, depending on their experience and the complexity of the post. Experts in their fields often seek greater compensation for detailed and technical content.
Freelancers On Gig-Based Sites
Services for freelance jobs such as Freelancer.com, Upwork, or Fiverr link businesses to many writers available online. These networks prioritize output and economic efficiency instead of exceptional standards, resulting in their appeal to companies seeking budget-friendly blog writing.
Numerous writers on these platforms are still beginners in freelancing and leverage the sites to develop their portfolios and client networks. You might discover senior experts who offer their services through these sites. On these platforms, you will find writers with differing expertise and affordability.
Pros
- An array of writers present for hire packed with different talents and varying fees.
- Opportunity to discover talented, fresh writers at more affordable prices.
- Writers receive payment and contracts, and the platform takes care of administrative duties.
- Several platforms arrange resolutions for conflicts that may happen.
- Faster capacity to boost content creation.
- Writers compete with one another for speedier word counts.
Cons
- Quality may fluctuate inconsistently; this means more time is necessary for inspection and correction.
- Writers often focus on rapidness instead of excellence to meet lower costs.
- Awkward means to cultivate meaningful associations with writers.
- Each correction or edit usually adds an extra expense.
- Fees associated with the platform boost the overall expenditures.
- Reduced influence on who writers are hired and how they are managed.
Estimated Cost
On gig platforms, the amount charged can be significantly different. Fees can vary from $5-$10 for simple posts and may settle at $50-$250 for full 1000-1500-word posts authored by knowledgeable contributors. For in-depth or specialized writing on these platforms authors who are a notch above can charge as much as $500.
Agencies
Many content and marketing firms deliver blog writing services within their diverse range of services. In-house teams or a selection of freelance writers is what these agencies often draw upon. Agencies frequently describe themselves as complete content solutions by offering creation and optimization along with blog promotion.
Collaborating with a service provider can provide businesses with a solid option for content marketing efforts. Content marketing agencies usually address substantial content demands and frequently know your industry or consumer group.
Pros
- Efficiently manages significant content needs.
- Regularly provide extra services like content promotion and strategy.
- Writers usually face screening and education from the agency before they are managed.
- Could bring past experience from your industry or types of clients.
- May give a more comprehensive method in planning content.
- Usually, account managers are provided with eased interaction.
Cons
- Monetary outlays soar from the agency’s overhead and supplementary services.
- Fewer channels of contact with the writers.
- A few agencies subcontract writing chores and do not disclose the information to clients.
- There is a risk of being inflexible in boosting or decreasing tasks promptly.
- A lack of individual attention could happen for smaller clients working with agencies.
- Sometimes, it proves unnecessary if you just need writing help.
Estimated Cost
On average, an agency charges $1000 to $2000 for each blog post they write; this can however change considerably due to factors such as reputation and content details. A few companies might present integrated packages or contract plans for continuous content services.
Content Marketplaces
Content marketplaces link independent writers with agency services. These platforms assemble a collection of qualified authors and connect them to clients’ particular content needs.
Key content marketplaces function on an arrangement that charges for each item with a set cost. Some provide services such as editing and optimization. Companies looking for a way to engage with blog writing positively can utilize these platforms as they offer higher levels of quality control compared to gig sites while being more flexible than agency collaboration.
Pros
- A group of writers with different skill sets has been reviewed.
- Payable rates that do not include any covert costs.
- Usually provide quick turnaround periods.
- A lot of extra services cover editing and enhancing SEO.
- It is simple to change content output depending on requirements.
- Writer supervision and quality assurance are under platform control.
Cons
- Individual writers may produce work of differing quality on the platform.
- Several platforms provide few alternatives to English language services.
- Firms looking for short-term content can often find monthly subscriptions unhelpful.
- Varying platforms might fail to deliver various types of content, such as social media share.
- Bottlenecks in having lasting relationships with particular writers.
- Might cost more than employing writers on a direct basis.
Estimated Cost
Prices for content marketplaces typically include fees for 1500 words starting at $100 and extending up to $300, with monthly subscription charges that can range from $50 to several hundred dollars, depending on the platform and service. A select number of platforms provide special pricing for those with considerable volumes.
Steps When You Want to Outsource Blog Writing
Once you’ve decided to outsource blog writing, follow these key steps to ensure a smooth and successful experience:
- Find the Right Writers: Carefully analyze potential writers or services before engaging them. Look at writing examples and testimonials to judge quality and fit.
- Manage Writers Effectively: Establish concise instructions for what your brand stands for and whom you serve. Answer inquiries promptly and guide writers to enhance their work.
- Communicate Standards Clearly: Formulate an in-depth style guide that addresses formatting and key terms. Show items that reflect your excellence criteria.
- Tackle Problems Right Away: Respond to problems with writers immediately and with great professionalism. Specify which elements require attention and allow writers the time to freshen their work before you proceed.
- Prepare Order Briefs: For every project, outline the essential elements, such as the subject and relevant points, along with a word count limit. When you provide clear direction in advance, the outcome improves.
Conclusion
Hiring writers for your blog can help you manage your time better and improve the quality of your content while you concentrate on other essential parts of your business. For a smooth outsourcing experience, look at content writing services from AlgoSaga.
We connect you with experienced content authors who produce refined content aimed at enhancing your website traffic and conversions. Begin immediately to turn your blog into a strong marketing resource.