In 2024, video content will dominate the marketing and communication sector. Viewers watch videos for fun, learning, and news. But have you ever come across a video and wanted to know Continue reading
YouTube remains the second most used search engine globally, with over 2.7 billion monthly users searching for content in different categories. This huge audience base is a great boon Continue reading
YouTube has become a powerhouse since it launched in 2005. Capturing so many users quickly, it grabbed Google’s attention and was bought by the tech giant in 2006. Continue reading
Are you aiming to boost your organic search traffic? Wondering what the state of search engine optimization is in 2024? Continue reading
In 2024, content is still king – but that only applies if you have a coherent content marketing strategy. Based on data from HubSpot’s State of Marketing report for 2024, 29% of Continue reading
In 2024, online advertising will be a crucial part of digital marketing to help businesses reach their target audience. In 2023, global ad spending reached $601.84 billion, which underlines Continue reading
As internet users have increased immensely, marketers are using SEO and SEM to increase visibility and sales. However, these terms are often used interchangeably. Even though their main Continue reading
To help your business succeed, you need a good digital marketing plan. There are many strategies you can use, but it’s important to choose the right ones. Two of the most popular ones are Continue reading
The online world today runs on SEO and Google Ads. Many online business marketers are confused about what is the best for their business. Is it SEO vs Google Ads or a combination of Continue reading
Search engine optimization (SEO) is now necessary for any business that wants to thrive in the digital market. Updates are crucial for any SEO campaign, as they inform clients of the progress Continue reading