Last Updated on September 8, 2024 by Admin
Staying ahead of your competitors is essential when competing online with industry-leading businesses. SEO is also essential to grab more traffic and increase sales. Research proves that 81% of shoppers begin their searches online when purchasing (whether online or from in-store). That’s a lot, and do you want to miss this huge number of potential buyers? Can your business afford not to be an ideal choice for your target audience?
However, doing SEO manually can be time-consuming and may not yield the expected results. So, what’s the alternative? SEO AUTOMATION TOOLS! A recent study shows that businesses that use SEO automation tools save 30% of their time, allowing them to focus on more strategic things. Today, we will discuss SEO automation and the seven best tools to increase your efficiency.
What is SEO Automation?
SEO automation means using software to save time and effort in search engine optimization operations.
It isn’t an alternative to investing in human ingenuity and expertise, but can supplement the SEO process.
SEO automation takes care of the tiring but repetitive routines. By making automation, you can overlook the more strategic and creative sides of optimization. Like:
- Creating engaging content
- Partnering with related website owners is another vital method for acquiring inbound links.
- Developing unique strategies with a focus on improving your website’s efficiency.
Benefits of Using SEO Automation
SEO automation is not limited to smart and effective campaigns but also renders more benefits.
Saves money: Beware that a monthly subscription for software is more affordable than outsourcing to a freelancer or agency or hiring extra staff to help you scale your content plan.
Increases volume: Automation helps with some tasks quicker, like creating content, searching for some entry keywords, and sending out the press release notes. This means you get an edge by ranking more keywords, creating a lot of content, and building more backlinks, and you grow organically faster.
Data-Driven Decisions: SEO automation tools offer complete and in-depth information to enable you to make well-informed and predicated moves.
Consistency: Automation will guarantee that your SEO processes will be done accurately and consistently.
Optimizes workflows: With human effort substituted in the setting up processes using automation, the analytical capability of the marketing team members gets enhanced, allowing them to shift their concentration from routine tasks to strategic decisions as well as those marketing functions that still require a human touch.
What SEO Tasks Can Be Automated?
Looking forward to automating SEO for your business, the question that might have popped up is: “Which of the processes can be automated for your business, and what tools can you use for such purposes?” Here are a few things you can automate within your SEO strategy:
- Site monitoring
- Rank tracking
- Backlink analysis
- Competitor monitoring
- Report creation
- Error tracking
7 Best SEO Automation Tools in 2024
1. SEMrush
Pricing
- Pro: $129.95/month
- Guru: $249.95/month
- Business: $499.95/month
Features
- Keyword Research: The Keyword Magic Tool from SEMrush helps you locate worthwhile keywords.
- Site Audit: It automatically finds more than 140 SEO problems present on your website.
- Position Tracking: Provides daily reports on your keyword rankings.
- Backlink Analysis: Tracking and rating the backlinks.
- Competitor Analysis: Allows competitors’ SEO strategies to be revealed.
SEMrush is a full-featured SEO tool suit that offers various services to enhance your online store’s performance. Thanks to its intuitive interface and vast resources, SEMrush is the number one option for marketers in the digital marketing sector. This tool is perfect for you if you are looking for something that will help you automate the process of keyword research and, at the same time, allow you to track your site’s performance and also give you tips to know what your competitors are up to.
2. Ahrefs
Pricing
- Lite: $129/month.
- Standard: $249/month.
- Advanced: $449/month.
- Enterprise: $14,990 (annual contract only)
Features
- Keyword Explorer: User-friendly keyword research tool.
- Site Explorer: It gives you an overview of your backlink profile and examines competitors.
- Rank Tracker: Monitors keyword positions and sends alerts.
- Content Explorer: It will look for the best-performing content in your niche.
Ahrefs is a web tool known for its extensive backlink databases and useful SEO tools. With Ahrefs, you can examine your backlink profile, research your competitors, and identify the most promising keyword opportunities.
Furthermore, Ahrefs allows you to monitor your competitors’ backlinks, generating more links. It opens a new window for your site in seconds, allowing you to receive links from other sites.
Additionally, Ahrefs enables you to set alerts for specific actions, including:
- Finding new keywords in addition to your rankings.
- New links to your site on which you will be referenced.
- Existing stocks of links on your site
- Instances confirming your business activity.
It gives you a full view of your profile and analyzes your company’s backlinks fully working.
3. Marketing CloudFX
Pricing
- Bronze: $750/month
- Silver: $1500/month
- Gold: $3000/month
Features
- AI Insights: Suggests AI-powered SEO strategy recommendations.
- Competitor Monitoring: Spies on the competitors.
- Performance Tracking: Measures the success of your SEO campaign based on the predetermined KPIs.
- Keyword Research: Sorts keywords by performance level.
MarketingCloudFX is proprietary software based on the IBM Watson platform we use in every marketing process. This marketing software can be used to perform creative, tactical SEO across channels to improve performance.
MarketingCloudFX allows you to follow and record the rank of pages in search results. You might also experience how your rankings improve, and you can check your progress anytime. MarketingCloudFX will thus handle pulling all of your ranking info and generate a graph to visualize your rank performance.
It`s possible to monitor competitors, not only site rank tracking but also developments on your rival’s website, and keep abreast of their techniques—that way, you can always be one step ahead of the game.
4. ChatGPT
Pricing
- Paid plans start at $20 per month
Features
- Content Generation: Assists in writing SEO-friendly content.
- Keyword Suggestions: Provide keyword ideas based on the sentence context.
- Content Optimization: Suggests adjustments to the previously created content.
ChatGPT is an AI-operated content generation and optimization instrument that can produce top-notch, SEO-suitable content for your e-commerce site. However, its capabilities are not limited to content generation. You can use it for keyword suggestions, content optimization, finding keyword gaps, competitor research, etc.
This all-in-one AI-powered tool can even be useful when you want to do competitive research to find gaps and blog analysis. It can also help you improve your already published content and the topics you can include to update it.
5. ScreamingFrog
Pricing
- $249 per year
Features
- Site Audits: Crawls through your website to find potential SEO problems.
- Link Analysis: Examines the internal and external links.
- Page Insights: Presenting pagewise statistics in detail.
Screaming Frog is an excellent choice for investing in SEO marketing automation if it is something you would like to do. Via Screaming Frog, you may crawl your site and make your targeted page rank high on the search engine by helping you understand the cause of the slow performance of your website.
This Web scanner checks for any ill effects of SEO on your website. It can identify common issues that hinder your SEO, including:
- Broken links
- Audit redirects
- Duplicate content
This tool will also examine your page titles or descriptions and suggest ways to make them more relevant to search engines.
The most attractive thing about Screaming Frog is that you can set up the crawling process with a crisp schedule to save time from doing the crawl process yourself.
The SEO site automation tool will help you monitor your site, but this is routine. Nevertheless, this tool will help you understand where to strengthen your SEO.
6. Traffic Booster
Pricing
- Standard: $5/month
- Basic: $120/month
- Pro: $1000/month
Features
- Ad Automation: Ensures effective ad campaigns by managing and optimizing them.
- Performance Monitoring: Charts and measures the ad effectiveness.
- Keyword Optimization: Propose keywords for ad placement.
Traffic Booster by StoreYa is a fantastic SEO automation service for PPC ads. A cutting-edge algorithm helps make the top list of users. It is tailored to e‑commerce businesses that are interested in discovering what data the short “form” that business owners create when they write their ads contains. In addition to defining whom the brand wants to target, the most suitable keywords, and the best way to communicate with its audience, Traffic Booster decides the most effective tactics and channels for serving the ads.
Traffic boosters provide services to businesses, and their algorithm optimizes campaigns to realize the most sales at the lowest cost.
This mechanism enables you to bring only the most relevant traffic to your site, which is why you rank higher in SERPs.
7. SE Ranking
Pricing
- Essential: $44/month
- Pro: $87.20/month
- Business: $191.20/month
Features
- Rank Tracking: Keep track of your website’s keyword ranking across various search engines.
- Site Audit: Make sure that your site is free from SEO problems.
- Backlink Monitoring: Do the backlink profile analysis.
- Competitor Analysis: Examine competitors’ keyword strategies.
- Marketing Plan: Get actionable SEO strategies; this course will greatly benefit your business.
The last tool we include in the list of SEO automation tools is SE Ranking. SE Ranking facilitates the entire SEO operation process, so you can perform daunting tasks without being occupied.
This tool helps you with:
- Backlink monitoring
- Keyword research
- Monitoring rankings
- Website analysis
SE Ranking can help in the SEO automation process by enabling you to obtain insight into how to improve your site’s rank in search engine results.
This data-driven automation tool is an extremely massive collection of data. When you use SE Ranking, you can collect data on the following:
- Technical errors
- Meta tags and headers
- Website load speed
- Internal links
- Images
Additionally, all the data gathered can indirectly help you set up better SEO campaigns, and you could then finally enhance them.
Conclusion
SEO automation is a game-changer for online businesses that want to save time and effort to do SEO by themselves and increase the number of visitors who come organically and make a purchase. When selecting an SEO automation tool, consider your business objectives, budget, and the precise features targeted to your SEO goals. With the correct tools in your arsenal, the path to e-commerce SEO success becomes clearer as you move through 2024 and beyond. But, if you want a better professional and experienced approach, hire an SEO company like AlgoSaga. They can bring the expertise and more personal approach your business demands.