Last Updated on August 12, 2024 by Admin
The online world today runs on SEO and Google Ads. Many online business marketers are confused about what is the best for their business. Is it SEO vs Google Ads or a combination of both? While many can afford both, some cannot. Using both marketing methods may sound good to many business marketers. But, understanding which strategy would yield them their desired results is not everyone’s cup of coffee. If you are new to the online marketing world and sailing in the same confusing boat, then this blog’s for you. After all, strategizing a marketing campaign is much more important than planning it. And we are here to guide you towards your desired light.
SEO is:
You might have heard of content optimization or website optimization. Didn’t you? So, that is what SEO is. SEO stands for Search Engine Optimization. In simple words, it is your helping hand in optimizing your website and its content. It works to skyrocket your online presence on Google. Content can make or break your business’s prominence in the gigantic pool of Google searches.
You might be a food business owner specializing in Indian cuisine. Now there are thousands of such restaurants in and around you. How will people know that you serve quality intact food? This is where the optimization of your website content plays a key role from the back to align with Google Search’s algorithm. SEO-optimized content is the need of the hour. There are ways to generate good organic traffic if you are determined at it. You can check how the big restaurants are gaining traction of their organic traffic via the best restaurant SEO tips.
But, Hey! Do not underestimate the power of Google. It is smart enough to be the best and most reliable search engine in the market. It ensures that the website it is ranking to the top should be safe, genuine, quick to load, and errorless. After all, Google has to maintain its own standards of being the top notch in the market. Best organic SEO tips for 2024 can be a win-win situation both for Google and for your business.
This is the first baby step in unveiling the equation of best SEO vs Google Ads. Now let’s move on to the next part of our journey.
Google Ads:
Some might know it as Google Adwords, some as Google Ads, and some even as Pay Per Click. But are you familiar with how it helps your business to grow online? If not, here’s something for you.
Dabbling into the gigantic pool of digital marketing is common today. It can be best defined as a way to bypass understanding and decoding the criticalities of rankings, algorithms, and SEO.
But, something that’s good comes with a price tag. The concept here is quite simple. You only pay when someone clicks on your website or dials your business number. Tweaking ads anytime is a common phenomenon for reaching your targeted audience. Businesses also use this mind-mapping technique for promoting their product or a specific deal. Moreover, it is a small company’s best friend who cannot invest in regularly updating their websites for promotions, sales, or seasonal offerings.
The multifaceted world of Google Ads includes:
- Google Search
- Google Display Network
- Google Shopping
- YouTube Advertising
There’s something called search ads or text ad placements appearing on various spots on Google’s search page. You can easily identify those as ‘Ad’ or ‘Sponsored.’ These are pay-per-clicks meaning when someone knocks on your website only then do you pay to Google.
Sneak-Peak into SEO vs. Google Ads
The aim of both the strategies is ultimately the same, to boost organic traffic to your website. Let’s have a quick sneak-peak of both:
| Features | SEO | Google Ads |
|---|---|---|
| Organic Traffic | Continuous | Only during the campaign period |
| Placement | Search Results | Search Results and Google-owned partner website |
| Keyword Selection | Aligned with both long and short-tail keywords | Aligned for both long and short-tailed keywords |
| How much do clicks cost? | Nil | Only when visitors click your listing |
| Tracking metrics | Time-consuming analytics and ROI | Instant analytics and ROI |
| Duration of Visibility | Long | Sort |
| Source of Traffic | Organic search engine | Paid |
| Change Dependency | Sudden algorithm changes might affect SEO to a lesser extent | Immediate impact |
| Trust of Users | High trust (Natural Google Search results) | Slighty low trust (mostly perceived as Ads) |
If you had to pick one between organic SEO vs Google Ads:
When to choose what?
SEO takes time. But the moment your website is optimized, it’ll generate continuous organic traffic for you so that you enjoy your coffee at leisure. Once done, it will work wonders for your brand awareness and bring value to your website. Nascent businesses with smaller budgets should go for this option.
On the contrary, Google Ads is the user’s choice who wish to focus more on sales and leads.
This is the picture-perfect catch for those who are a bit impatient and desire faster results.
Is it a good choice to use them together?
It’s a welcomed call as well. Both are complementary to each other. But make sure that you have enough funds to get into this combo trial.
Outsourcing SEO requirements for your business could be one of the best options if you do not have an in-house expert. However, it might be quite frustrating for you to find the best search engine optimization services for your business to bloom in the superficial online world. We, at AlgoSaga, have an expert pool of search engine optimizers to take you to your desired heights. Peep through our services and if our vibes match your wavelength, let’s connect. We are here to do it perfectly in one shot!