Last Updated on October 6, 2024 by Admin
As you develop a strong SEO strategy, it requires a strong understanding of how Expertise, Authoritativeness & Trustworthiness (E-A-T) guidelines affect your rankings. Google’s algorithm measures the quality of the content you provide to match the queries users put into the search bar. They do this via E-A-T Assessment Criteria to evaluate your content’s reliability & credibility.
However, a new E (Experience) is added to the algorithm to make it E-E-A-T. In this blog, we will explore E-E-A-T and how it impacts your SEO results. We’ll also take a deep look into how to improve and boost your site’s performance using this algorithm.
What is E-E-A-T?
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. These 4 vital components are ranking parameters that determine any website’s quality standards. All four factors combined assist Google in deciding whether your site’s content is valuable or not.
- Expertise: Expertise is the level of understanding & proficiency that your brand has within your niche. This knowledge is unquestionable & assures your brand’s authority.
- Experience: It refers to how well your brand can understand the pain points of your customer base & provide solutions that help them overcome these issues.
- Authoritativeness: Authoritativeness is how you convey your brand’s purpose, authority, and function on your website. It assists you in establishing your brand’s unique position in the market & communicates to your audience that your brand is the expert voice in the industry.
- Trustworthiness: Trustworthiness is a crucial ranking signal that indicates a website is trustworthy and safe for users. A website’s credibility is built upon the reliability of its information, which search engines use as a ranking factor.
As we are now through with what is E-E-A-T, let us get on to the next section of how it impacts SEO.
How Does E-E-A-T Impact SEO?
Google considers E-E-A-T when evaluating the quality of the content it serves to its users. When your site fulfills all the parameters, it sends signals to Google that your website is a reliable source that provides accurate & authoritative information. In turn, Google will rank your website higher on the search engine results page (SERP).
Your website’s E-A-T score affects SEO in many ways. Some of which are here below.
1. Higher Search Rankings
When your website scores are high, fulfilling the E-E-A-T criteria, it will rank up in searches. As your rankings are up in the SERP, you will easily attract more organic traffic to your site, and thus, it will increase your revenue.
2. Greater Click-Through Rate (CTR)
User click-throughs are higher if your website content meets specific search queries. With higher CTR from the SERP pages, your site will witness increased traffic & opportunities to connect with your audience.
3. Better User Experience
While rankings & traffic are crucial factors, it’s your audience that counts the most. If your content and website offer experiences that meet users’ expectations, it attracts more traffic from repeat visitors. The higher the E-E-A-T score, the better the user experience.
How to Improve Your Website’s E-E-A-T?
Improving your website’s E-E-A-T requires a focus on quality content, expertise in your industry, & trustworthiness for your audience. Below are essential factors to consider in improving your website’s EAT:
1. Content Quality
The content on your website must be of high quality, relevant, & authoritative. Creating high-quality content provides value and information to your audience. It brings users to your page in organic search results, keeping them engaged, & triggering them to return.
2. Authoritative Backlinks
Partnering with authoritative websites creates a high-authority backlink that signals to Google that your site is a trusted source of information. You can use Domain Authority to determine which sites to target by looking at how authoritative your site is.
3. Reviews and testimonials
These two factors are highly responsible for enhancing the credibility and trustworthiness of your website. They help communicate to web users that other people have tried and found the products or services on your website valuable & trustworthy.
Final Notes
Knowing how search algorithms work, understanding the importance of E-E-A-T, and following Google’s recommended guidelines are beneficial for any website owner. Once you understand E-E-A-T and how it impacts your organic rankings, you can craft and deploy a content strategy to ensure that search engines recognize the value and accuracy offered by your website.
Taking notice of this important element of SEO will help you have an edge over the competition, so why not give it a go? Those who wish to fulfill all the criteria of the E-E-A-T algorithm should utilize the result-driven SEO services from AlgoSaga to make their websites rank higher on the SERPs.