Buddy Life Magazine Services Used
Project Overview
BuddyLifeMagazine.com, an online lifestyle and pet magazine, contacted AlgoSaga Digital Marketing due to worrying signs about its online reputation. A large part of the audience cared about the topic and followed the brand; however, issues regarding critical feedback and fake news affected the brand's reputation. The objective was to effectively manage BuddyLifeMagazine.com's ORM and bring back its good standing online.
Challenge
BuddyLifeMagazine.com has been growing in the lifestyle and pet care market niche. However, with negative comments and fake news growing, the brand was in danger of losing the trust built among its consumer base. The main goal set before the AlgoSaga was to protect the magazine and strengthen its image on the Web. To address these problems, we implemented a comprehensive approach.
The Results
Monthly Traffic
Conversion Rate
Executing the Strategy
The problem analysis on BuddyLifeMagazine.com led AlgoSaga Digital Marketing to recommend a robust ORM plan. The main features of the solution were:
Reputation Audit
AlgoSaga began by assessing BuddyLifeMagazine.com's online social media audit. This entailed assessing the results of search engines, social media networks, and other communication channels to determine existing concerns and possible gaps.
Content Optimization
AlgoSaga provided consultancy to the client and focused on improving the existing content on the website and generating positive content. This meant that progress, accolades, good reviews, and some interesting articles were used to bury the negative search results.
Review Management
A preventive measure was adopted concerning negative comments. To guide customers in writing positive comments, AlgoSaga adopted a review management approach and simultaneously responded to user comments.
Social Media Monitoring
Social media monitoring was also adopted to ensure no negative mention or discussion about BuddyLifeMagazine.com. Positive engagements also encouraged people to say positive things about the brand.
Search Engine Optimization (SEO)
To achieve this, AlgoSaga opted to improve the ranking of good content in search engines so that users would be more likely to come across good information about AlgoSaga.
Crisis Response Plan
BuddyLifeMagazine.com partnered with AlgoSaga to create a crisis map to guide the firm in managing any reputation threats that may arise in the future. This plan incorporated set communication tactics and action plans in case of an adverse occurrence.
Results
The implementation of AlgoSaga's ORM services resulted in a significant improvement in BuddyLifeMagazine.com's online reputation. The client observed:
- Increased Positive Online Presence: A noticeable increase in the representation of the desired information in search results and social networks was also observed.
- Reduced Negative Impact: Containing negative reviews and misinformation was also achieved, and the audience was won back.
- Enhanced Customer Perception: The brand's perception improved through management and engagement on social media.
- Improved Search Rankings: SEO improved the search result rankings of positive content and minimized negative results.
Conclusion
AlgoSaga developed an ORM strategy to eliminate all the issues at BuddyLifeMagazine.com and restore the online reputation. This way, the authors showed that a proper ORM strategy can bring positive results, such as building a better brand image and improving the website ranking.
