HomeSake Services Used
Project Overview
HomeSake, a small but rapidly developing home décor and furnishing e-commerce site, collaborated with AlgoSaga Digital Marketing to enhance its online presence, attract the right sort of traffic, and boost sales through SMM and PPC techniques.
The home decor industry had more intense competition for HomeSake, and it was necessary to improve the website's ranking to address the clients. The main goals were to increase brand awareness, visitors, and, consequently, sales.
The Results
Monthly Traffic
Conversion Rate
Paid and Organic Social Media Marketing Results
Before opting for AlgoSaga's services, the client had a limited social media presence, with just 680 likes on Facebook, 6,150 LinkedIn followers, and 125 Instagram followers. AlgoSaga set out to change that by creating a strong and engaging community across these platforms. This helped in boosting brand engagement and the growth rate of followers.
| Link Clicks: +82% | Average Ad CTR: +29% | Total Followers: +130% |
| Impressions: +365% | Total Followers: +115% | New Followers: +110% |
| Engaged Users: +115% | Total Unique Impressions: +108% | Impressions: +112% |
| New Page Likes: +245% | Likes: +620% | Average Engagement Rate: +93% |
| Total Page Reactions: +115% | ||
| Total Page Likes: +245% | ||
Strategic Approach
To build a unique marketing strategy for HomeSake, AlgoSaga performed a comprehensive review of the target audience, competitors, and the market.
Social Media Marketing (SMM)
- Platform Selection: Among the most relevant targeted platforms, the following were distinguished: Facebook, Instagram, and Pinterest.
- Content Creation: Created exciting, appealing content and images with products, ideas, and specific offers.
Pay-per-click or PPC advertising
- Keyword Strategy: Conducted research to identify the relevant keywords with high conversion rates for HomeSake's line of products.
- Ad Copywriting: Wrote attention-grabbing ad copy that captured the concept of your unique selling propositions and special promotions to boost the click-through rates.
- Landing Page Optimization: Enhancements to the landing pages to help the users have the easiest and best chance of converting.
Execution and Analytics
- Targeted Audiences: AlgoSaga used the AdWords platform to reach individuals in the market for home decor, furniture, and related products.
- Tracking & Data Analysis: Established effective campaign tracking mechanisms and occasionally made changes depending on the tracking results.
Results
Increased Brand Awareness
- With the help of SMM campaigns, HomeSake's audience increased, and the growth of its followers and engagement rates was observed on all the channels.
Boost in Website Traffic
- Pay-per-click advertisement effectively targeted relevant traffic to the site and enhanced page visits and engagement.
Higher Conversion Rates
- Integrated and optimized PPC and SMM campaigns helped to achieve sales and overall business revenues.
Conclusion
The integration of sophisticated PPC and SMM approaches allowed AlgoSaga to achieve the desired outcome for HomeSake.in, which resulted in a strong brand's online profile and optimization of the ROAS (return on ad spend). The partnership also proves the effectiveness of the digital marketing strategy in a saturated industry.
