OrangeSpike

Challenge

OrangeSpike required a new outlet to generate more brand awareness due to stiff competition from other companies. Although the company was involved in the provision of up-to-date digital solutions, it faced the problem of low ranking in search engines and the difficulty of conveying its services through content. Accordingly, SEO and video marketing were to be used to develop a solution by AlgoSaga to solve these problems.

Objectives

AlgoSaga established the following objectives for the project:

• Improve Organic Search Rankings: Improve the website position in the SERP for industry-related terms to introduce more organic traffic to OrangeSpike.
• Enhance Online Visibility: Boost the growth and development of the overall internet presence of Orangespike by using proper SEO and content practices.
• Engage Visitors with Video Content: Create/modify videos to deliver information and entertain visitors to your website, thus making them stay longer and even buy something.
• Optimize Technical Aspects: Ensure that the website's technical aspects are complete and correctly optimized for SEO and user experience.

Keyword Research and On-Page SEO

The inception of AlgoSaga involved a detailed analysis of keywords to discover valuable keywords connected with OrangeSpike services. The on-page link was then used to optimize meta tags, headers, and the website's content in relation to the target keywords. This paved the way for enhancing the ranking on the search engines.

Content Development

AlgoSaga's content team worked with OrangeSpike to create some of the best content relevant to the company and its audience. This content helped OrangeSpike solve some of the problems most prospective clients are likely to have and create value in the process. Writing tasks such as blog posts, articles, and other web content were made and placed to improve the SEO experience.

Video Creation and Optimization

Since video is crucial in today's digital marketing, AlgoSaga created an extensive video plan for OrangeSpike. Interesting videos were produced to introduce the company's services, organizational culture, and achievements. These videos were search engine friendly in the way the titles, descriptions, and tags were written, considering the appropriate keywords.

Technical SEO Audits and Recommendations

To increase the website's ranking, AlgoSaga performed a Technical SEO Site Assessment to eliminate problems like broken links, slow-loading pages, and mobile incompatibility. This enhanced the site's usability and position on search engine results.

Better Website Ranking with Search Engines

OrangeSpike was able to improve radically on keyword optimization with a better focus on easily searchable industry terms. Such an enhancement resulted in the enhancement of organic traffic to the website.

Enhanced Online Visibility

By creating and implementing both the content and the technical SEO changes, OrangeSpike's online presence was taken to the next level. The website is ranked higher in searches, which means more people can see it.

Engaging Video Content

Video creation led by AlgoSaga helped the company create several interesting and informative videos that drew the attention of the intended visitors. These videos were helpful in building a brand association for OrangeSpike and were also likely to translate to better engagement.

Increased User Engagement

The enhancement of content, design, and the addition of videos led to more time spent by visitors to the website and more content viewing. It further resulted in higher user engagement and improved general online presence.

With the help of AlgoSaga, OrangeSpike was able to enhance its online presence, achieve a higher ranking on search engine lists, and improve user engagement. AlgoSaga was able to assist in raising OrangeSpike as a market contender in digital solutions with the use of SEO, video content, and technical optimization.