PropMyntra Services Used
Project Overview
PropMyntra is an online property portal where people directly connect with property dealers and sellers in multiple regions. With a diverse portfolio of homes and business premises, PropMyntra provides a platform for buying and selling real estate. It offers users a highly integrated and efficient platform to find the different properties they are interested in.
Challenge
PropMyntra approached AlgoSaga Digital Marketing to improve its online market reach and get more qualified leads, with the primary goal of achieving a higher percentage of property sell-through. The issues that were outlined for further development were PPC advertising and videos that would assist in reaching and closing the leads.
Objectives
- Increase Website Traffic and Lead Generation: Drive more visitors to your website and get more potential clients by using PPC advertising.
- Optimize Video Content for Engagement: Make videos with the purpose of engaging the users and making them buy more products.
- Strengthen Brand Presence: To increase the online impression of PropMyntra and improve brand awareness in the highly saturated real estate segment.
The Results
Monthly Traffic
Conversion Rate
Executing the Strategy
PPC Campaigns
AlgoSaga started with a comprehensive keyword study to determine the best terms to use in the real estate markets. Clear call to action and promotional messages were created to mirror PropMyntra's value proposition. Market targeting of the ads guaranteed that potential consumers saw them in the regions where PropMyntra functions.
Finally, to optimize the campaigns, A/B testing was done to provide the necessary settings for increased CTR. Google Ads and social media platforms were used to begin PPC campaigns. Such tracking was beneficial in the real-time monitoring of these campaigns in terms of budget and targeting, as well as using conversion tracking to measure performance and make further adjustments for improved performance.
Video Creation and Optimization
AlgoSaga created compelling videos that included property listings, property tours, and client reviews. Each video was created with social media and website platforms in mind, and the SEO of the description and title of the video was taken into consideration.
Various call-to-action features were incorporated into the videos to promote users' immediate interaction. Frequency and conversion rates, watch time, and bounce rates were checked to optimize the content based on the performance of the metric indicators. This made it easier to ensure that each video had the maximum potential to achieve its goal.
Results
PPC Campaigns
- Achieved a high level of success in promoting website traffic and lead generation.
- Better cost per click (CPC), which has enhanced the budgetary optimization and revenue ratio.
- Improved ad quality that contributed positively to its visibility and placements for the search results.
Promoting Videos
- Creating exciting video content enhances user interaction and encourages longer site visits.
- Enhanced the brand association by creating attractive and informative video content.
- Video was created as a result of direct generating and including proper calls to action that stimulate an immediate response from the user.
Conclusion
PPC and video optimization of AlgoSaga Digital Marketing for PropMyntra have massively enhanced brand awareness, user interaction, and leads. Through the use of data and optimization, the partnership has aimed to build a better online brand for PropMyntra in the highly competitive real estate sector. Subsequent phases will aim to optimize and extend these approaches to achieve sustained growth.
