Tiffin360 Services Used
Client Overview
Tiffin360 is a passionate meal subscription service that curates fresh, nutritious, and customizable tiffin meals for customers across the country. Tiffin360 is focused on convenience and balanced nutrition for a wide range of audiences, including office-goers, students, and health-conscious individuals. The company aimed to increase customer reach and strengthen brand credibility, so it wanted to explore innovative digital marketing solutions.
Challenge
Tiffin360 was facing a lot of challenges before partnering with AlgoSaga. The big problem was that they lacked visibility in search engine rankings, which resulted in a massive decrease in organic traffic. It has a strong service offering but is not very well known among the public online, especially in the paid social media advertisement world, so it was hard to reach its potential customers. Furthermore, their existing Pay Per Click (PPC) campaigns were not performing well, and this led to high acquisition costs and low return on ad spending. They had a poor website that did not optimize properly, resulting in poor user engagement and a very low conversion rate. These issues combined made Tiffin360 unable to attract new customers and increase its brand visibility in a crowded market.
The Results
Monthly Traffic
Conversion Rate
Executing the Strategy
To overcome these hurdles for Tiffin360, AlgoSaga designed an integrated digital marketing strategy that encompassed Paid Social Media Advertising, pay-per-click (PPC) Marketing, and Search Engine Optimization (SEO).
Paid Social Media Advertising
The goal was to increase Tiffin360's social media exposure by making targeted Facebook and Instagram ads. It included:
- Making visually appealing and targeted content related to convenient meal options, all in a format for busy individuals.
- Retargeting ads to reach out to previous website visitors who didn't convert.
- Utilizing custom audiences to expand the reach and pull in users with similar profiles to existing customers.
Pay-Per-Click (PPC) Marketing
To make Tiffin360's PPC more efficient, AlgoSaga restructured its ad campaigns to optimize performance. This included:
- Detailed keyword analysis of higher performing, lower cost keywords in the meal delivery sector.
- Refreshing ad copy and making landing pages more user-engaging and relevant.
- Continuous iteration of ads A/B tests to get the best advertisements that lower the CPC and increase conversion rates.
Search Engine Optimization (SEO)
With a well-rounded SEO strategy, both on-page and off-page tactics were implemented to boost Tiffin360's organic visibility. Key activities included:
- Performing a full SEO audit on the website to solve problems related to web speed, mobile usability, and technical SEO elements.
- Relevant keyword optimization for core pages, metadata improvement, and on-site content enrichment.
- Get backlinks from authoritative food, health, and lifestyle websites.
- Writing SEO-focused informative blog content that gets the Tiffin360 audience engaged and establishes the brand as a thought leader.
Results
As a result of AlgoSaga's targeted efforts, Tiffin360 achieved remarkable progress in its digital marketing objectives:
- Increased organic website traffic by 55% in the first six months thanks to better SEO strategies.
- Improved PPC campaigns reduce Customer Acquisition Costs by 30% and increase Conversions by 40%.
- Increased social media engagement by 3x, generating 20% growth in customer sign-ups via Paid Social Media Advertising.
- Helping Tiffin360 boost its online presence and brand authority and position itself as one of the leading meal delivery spaces.
Conclusion
Tiffin360 significantly boosted market share and customer base through the implementation of a strategic digital marketing plan, including Paid Social Media Advertising, PPC Marketing, and SEO. What AlgoSaga did meant immediate gains in visibility and revenue, but it set the stage for future digital success and ongoing growth.
