Choosing the Right Digital Marketing Package
In the ever-evolving world of digital marketing, selecting the right pricing package is crucial for the success of your online endeavors. Here are six essential factors to consider when making this critical decision:
Ensure that the chosen package aligns with your business objectives. Whether it's increasing brand awareness, driving sales, or expanding your online presence, your pricing package should be tailored to meet these specific goals.
Evaluate the pricing structure to see if it fits your budget. Look for packages that offer flexibility, allowing you to scale your investment up or down as needed, especially if you're a small business with fluctuating needs.
Scrutinize the services included in the package. Make sure it covers essential components like SEO, content marketing, social media management, and paid advertising, and assess if these align with your digital marketing strategy.
Consider the measurement and reporting tools offered. A good package should provide access to comprehensive analytics and regular performance reports, helping you gauge the effectiveness of your campaigns.
Look for packages that offer customization options. Your business is unique, and your digital marketing strategy should reflect that. The ability to tailor services to your specific needs is a valuable feature.
Assess the level of client support and communication included in the package. Timely responses, regular updates, and a dedicated account manager can significantly impact the success of your digital marketing campaigns.
| Digital Marketing Packages | Basic 2499$/Mo | Pro 3499$/Mo | Growth 4999$/Mo |
|---|---|---|---|
| Compatible with | New / growing small business | Lead based businesses | Manufacturing / e-Commerce companies |
| Covers primary keywords | Upto 50 | Upto 100 | Upto 150 |
| Real time tracking of search query | 100 | 200 | 350 |
| Return on investment (ROI) | Min 2 times | Min 3 times | Min 5 times |
| Factors for ROI | Rankings + Traffic + Boost in Sales/Leads | Rankings + Traffic + Boost in Social Media Presence + minimum 100 leads expected over the period of 6 months | Rankings + Traffic + Boost in Social Media Presence + minimum 5X worth business expected over the period of 6 months |
| Get Started | Get Started | Get Started | |
| Primary review & analysis | |||
| Technical audit of project |  |
|
|
| Backlink | |
|
|
| Market & competition | |
|
|
| Search query selection & mapping | |
|
|
| On-page optimization | |||
| Canonicalization | |
|
|
| Google Search Console & Google Analytics 4 Setup | |
|
|
| Goal conversion setup & analytics | |
|
|
| Call tracking setup(Included paid work) | |
|
|
| Analyed URL structure | |
|
|
| Title & Meta tags | Upto 30 Pages | Upto 50 Pages | Upto 100 Pages |
| Robots setup | |
|
|
| Schema & Structure data setup | |
|
|
| Interlinking and content optimization | |
|
|
| User behaviour analysis | |
|
|
| Local Search Optimization | |||
| Google Business Profile setup with verification* | |
|
|
| Bing Local listing setup | |
|
|
| Local Business citations & reviews | |
|
|
| Content creation monthly basis | |
|
|
| Content syndication & link acquisition | |
|
|
| Brand reputation management | |
|
|
| Pay-Per-Click (PPC) | |||
| Google/Bing Ads account setup | |
|
|
| Keywords analysis | |
|
|
| Ad copies creation | |
|
|
| Bid strategy & management | |
|
|
| Remarketing setup |  |
|
|
| Landing pages optimization | |
|
|
| Conversion tracking setup | |
|
|
| A/B testing | |
|
|
| Shopping feed management | |
|
|
| Conversion tracking | |
|
|
| Social Media Marketing | |||
| Social account setup & management** | 2 Platforms | 2 Platforms | 3 Platforms |
| Create Content Calendar | |
|
|
| Implement marketing strategies | |
|
|
| Social Media competitive analysis | |
|
|
| Social Media brand reputation analysis | |
|
|
| Post boosting | |
|
|
| Instagram Reels*** | |
|
|
| Client support | |||
| Dedicated project advisor | |
|
|
| Email, chat, amp; phone | |
|
|
| Call tracking | |
|
|
| Project management tool tracking | |
|
|
| Get Started | Get Started | Get Started | |
*If applicable
**Can increase account with extra cost
***Provide by client