Choosing the Right PPC Package: Key Considerations
In the world of digital marketing, selecting the perfect Pay Per Click (PPC) package is pivotal to achieving your advertising goals. Here are six essential factors to consider when evaluating PPC packages:
Look for packages that offer flexibility in budget allocation. Ensure you can adjust spending based on performance and business needs without being tied to rigid plans.
A good PPC package should align with your target audience. Ensure the chosen keywords and ad placements resonate with your ideal customers to maximize conversion rates.
Thorough keyword research is crucial. Choose packages that include comprehensive keyword analysis and optimization to ensure your ads appear where they matter most.
The ability to customize ad copies is vital. Select packages that allow you to tailor your message, ensuring it resonates with your audience and reflects your brand's unique selling points.
Packages should provide robust conversion tracking tools. This enables you to measure the effectiveness of your campaigns and make data-driven adjustments for better ROI.
Transparency is key. Opt for packages that provide detailed reports on performance metrics, including click-through rates, cost per click, and conversion data, so you can make informed decisions.
| Web PPC Packages | Basic | Pro | Growth |
|---|---|---|---|
| AD Budget | Upto $1000 Per Month |
$1000 - $5000 Per Month |
$5000 - Above Per Month |
| Minimum duration | 3 Months | 3 Months | 3 Months |
| Get Started | Get Started | Get Started | |
| Campaign setup | |||
| Google, Bing ads network |  |
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| Keywords* | 100 | 200 | 350+ |
| Text ads* | |
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| Display ads* set |  |
1 | 2 |
| Gmail ads* | |
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| Remarketing* | |
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| Advanced geo location targeting | |
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| Advance conversion tracking | No | Yes in Google ads | Yes in Google Analytics & Tag Manager) |
| Campaign management | |||
| Competitor analysis | |
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| Keyword optimization | |
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| Landing page suggestion | |
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| A/B testing | |
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| Analytics setup | Basic | Basic | Advanced |
| Reporting & Support | |||
| Dedicated account manager | |
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| Advanced reports | |
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| Monthly detailed reporting | |
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| Email, Chat, & Phone | |
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| Get Started | Get Started | Get Started | |
| eCommerce PPC Packages | Basic | Pro | Growth |
|---|---|---|---|
| AD Budget | Upto $1000 Per Month |
$1000 - $5000 Per Month |
$5000 - Above Per Month |
| Minimum duration | 3 months | 3 months | 3 months |
| Products includes | Upto 25 Products | 50 Products | 100+ Products |
| Google merchant setup | |
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| Feed creation | |
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| Feed optimization | |
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| Linking merchant centre to ads account | |
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| Get Started | Get Started | Get Started | |
| Campaign setup | |||
| Google, & Bing ad networks | Any 1 | Both | Both |
| Search campaign | |
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| Display remarketing campaign | |
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| Standard shopping | |
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| Maximum performance | |
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| Advanced remarketing setup | |
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| Campaign management | |||
| Assets creation | |
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| Product listing | |
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| Audience signal | |
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| Inventory exclusion | |
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| Competitor analysis | |
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| ROI analysis | |
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| Campaign measurement & tracking | |||
| Analytics setup | |
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| Tag Manager setup | |
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| Flow chart creation | |
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| Goal creation | |
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| Funnel visualization | |
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| Reporting & support | |||
| Dedicated account manager | |
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| Advanced reporting | |
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| Monthly detailed reporting | |
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| Email, Chat, & Phone | |
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| Get Started | Get Started | Get Started | |
*Can vary on services