Pay Per Click or PPC Packages

Selecting the right PPC package requires careful consideration of budget flexibility, audience alignment, keyword research, ad copy customization, conversion tracking, and transparent reporting. By evaluating these factors, you can make a more informed decision and ensure your PPC campaigns drive the results you desire.

Choosing the Right PPC Package: Key Considerations

In the world of digital marketing, selecting the perfect Pay Per Click (PPC) package is pivotal to achieving your advertising goals. Here are six essential factors to consider when evaluating PPC packages:

Drive Targeted Traffic and Boost Conversions with Pay Per Click Pricing Packages

As for the PPC services, AlgoSaga has designed powerful data-driven options that will help drive traffic and increase the conversion rate. Our professional staff designs and optimizes effective advertising promotion on key platforms while always achieving more for the advertising budget. Select one of our customizable PPC management solutions to increase your company’s paid advertising conversion rates.

Drive Conversions with Strategic PPC Packages

Our PPC packages cover everything from identifying the right keywords to crafting the advertisement and even managing the performance of these advertisements. Choose from the basic, professional, or elite packages if you want to allocate specific amounts to your ads or consult with our PPC advisors to build a plan. By choosing AlgoSaga, you will get accurate targeting, constant fine-tuning, and detailed, informative reports to reach your paid advertising objectives.

CUSTOM PPC PLANS Starting with a min of 6 months commitment
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Initial Setup & Campaign Planning
Business Goals & Audience Analysis
  • Conduct a consultation to define clear business objectives, such as sales, leads, brand awareness.
  • Analyze the target audience demographics, behaviors, and online activity to optimize targeting strategies.
  • Set measurable KPIs, such as Cost Per Acquisition (CPA), Conversion Rate (CVR), and Return on Ad Spend (ROAS).
Competitor PPC Research & Analysis
  • Analyze competitors’ ad strategies, keywords, and bidding tactics.
  • Identify opportunities to stand out with unique targeting, ad copy, and bidding approaches.
Budget Planning & Allocation
  • Recommend budget based on business objectives, industry standards, and audience insights.
    • Distribute budget across ad types (Search, Display, Shopping, Video, Remarketing) to boost ROI.
  • Set daily/monthly ad spend limits in alignment with goals and Google Ads guidelines.
Google Ads Account Setup & Optimization
Google Ads Account Setup
  • Create or audit Google Ads account to ensure proper structure and settings.
Configure billing, time zones, and conversion tracking.
Campaign Structure Setup
  • Develop organized campaigns and ad groups aligned with business goals and keyword themes.
  • Use a tiered structure to separate branded, generic, and competitor terms.
  • Optimize ad rotations and delivery settings to enhance performance.
Google Ads Best Practices Implementation Follow Google Ads policies, avoiding misleading info or inappropriate content.
  • Avoid practices that could lead to ad disapproval, like false claims or improper ad extensions.
Use automated bid strategies to boost campaign performance, leveraging Google’s machine learning algorithms (e.g., Target CPA, Maximize Conversions).
Keyword Research & Management
Extensive Keyword Research
  • Conduct in-depth keyword research using tools like Google Keyword Planner to identify high-intent keywords.
  • Focus on a mix of short-tail, long-tail, and negative keywords to reach the right audience and reduce irrelevant clicks.
  • Prioritize keywords based on search volume, competition, and cost-per-click (CPC) estimates.
Negative Keyword Implementation
  • Add negative keywords to prevent your ads from appearing in irrelevant searches.
Regularly review and update negative keyword lists to refine ad targeting.
Keyword Match Types Strategy Combine broad match, phrase match, and exact match keywords to balance reach and relevance.
  • Apply Google's close variant matching while ensuring that ads remain relevant.
Ad Copy Creation & Optimization
Ad Copywriting (Search & Display Ads)
  • Create engaging, high-converting ad copy that aligns with Google’s quality standards.
  • Highlight unique selling points (USPs), relevant CTAs, and align with user search intent.
  • Write multiple ad variations to support A/B testing and enhance performance.
Responsive Search Ads (RSA) Configure responsive search ads with diverse headlines and descriptions for automated optimization.
  • Ensure all variations comply with Google’s policies for ad relevancy and clarity.
Ad Extensions Setup Add relevant ad extensions (sitelinks, callouts, structured snippets, location, price, etc.) to boost visibility and CTR.
  • Optimize extensions based on ad goals (e.g., adding call extensions for service-based businesses).
  • Follow Google’s ad extension policies to avoid disapprovals (e.g., no repetition, no inappropriate content).
Landing Page Optimization
Landing Page Design & CRO
  • Ensure landing pages are designed for high conversions, aligning content with ad messaging.
Include strong CTAs, clear value propositions, and quick load times to improve user experience.
Mobile-First Landing Page Optimization
  • Ensure all landing pages are mobile-friendly and optimized for Google’s mobile-first indexing.
Enhance mobile UX by minimizing form fields, boosting page speed, and improving Quality Score.
A/B Testing for Landing Pages
  • Run A/B tests on landing pages to evaluate different layouts, content, or CTAs.
  • Review performance data to consistently improve conversion rates and engagement.
Bid Management & Budget Optimization
Automated Bidding Strategies
  • Implement automated bidding strategies (e.g., Target CPA, Target ROAS, Maximize Conversions) to use Google’s AI for bid optimization based on performance.
  • Regularly monitor performance to ensure automated strategies meet campaign objectives.
Manual CPC Bidding (if required)
  • Use manual bidding for campaigns requiring more granular control over keyword-level bids.
  • Modify bids based on device, location, and audience insights to enhance cost-efficiency.
Dayparting & Ad Scheduling
  • Implement dayparting strategies to display ads during peak conversion hours.
  • Schedule ads based on target audience behavior (e.g., weekdays vs. weekends, business hours).
Budget Reallocation Based on Performance
  • Regularly monitor and adjust campaign budgets to maximize ROI.
  • Shift budgets toward higher-performing campaigns and ad groups while reducing spend on underperforming areas.
Audience Targeting & Remarketing
Advanced Audience Targeting
  • Set up audience targeting based on Google’s audience segmentation options (e.g., in-market, affinity, custom audiences).
  • Utilize demographic targeting (age, gender, location, income) to enhance ad reach.
Remarketing Campaigns Setup
  • Create remarketing lists to target users who have interacted with your website but haven’t converted.
  • Set up dynamic remarketing ads for e-commerce businesses to show product-specific ads based on past user behavior.
Customer Match & Similar Audiences
  • Use Customer Match to upload email lists for targeting known customers with customized ads.
  • Use similar audience targeting to find new users with characteristics similar to your existing customers.
Location & Geo-Targeting
  • Apply precise location targeting according to business objectives, whether local, national, or international.
  • Use radius targeting for local businesses or geo-modifiers to enhance location-specific keyword bids.
Ad Types & Campaign Varieties
Search Campaigns
  • Set up and manage high-converting search campaigns that focus on relevant keywords.
  • Organize structured ad groups with customized ad copy to align with user intent.
Display Campaigns
  • Run Google Display Network (GDN) campaigns to reach potential customers through banner ads across millions of websites.
  • Ensure banner ads are visually engaging and compliant with Google’s image guidelines.
Shopping Campaigns (for E-commerce)
  • Set up and optimize Google Shopping campaigns for product listings.
  • Ensure product feeds are accurate and include all essential details (title, description, price, image, etc.) to enhance product visibility.
YouTube & Video Ads
  • Create and manage video campaigns on YouTube to boost brand awareness and engagement.
  • Ensure video ads comply with Google’s video ad policies and are optimized for high CTR and viewability.
App Campaigns
  • Run Google App Campaigns to drive app installs or in-app actions.
  • Optimize creatives and targeting based on user behavior within the app.
Conversion Tracking & Analytics
Google Ads Conversion Tracking Setup
  • Set up conversion tracking to measure actions like form submissions, phone calls, or purchases.
  • Utilize Google Tag Manager for efficient conversion tracking and management.
Google Analytics 4 Integration
  • Link Google Ads and Google Analytics 4 (GA4) accounts to track user behavior post-click.
  • Use advanced GA4 reports to gain deeper insights into ad performance and conversion paths.
E-commerce Tracking (if applicable)
  • Enable enhanced e-commerce tracking for websites to capture detailed transaction data.
  • Monitor product views, adds to cart, and the completion of the checkout funnel.
Call Tracking Implementation
  • Implement call tracking to link phone call conversions to specific PPC campaigns.
  • Use Google Ads call extensions with call tracking to measure call engagement.
Ad Compliance & Policy Monitoring
Google Ads Policy Compliance
  • Ensure all ads adhere to Google’s ad policies (e.g., no misleading claims or restricted content).
  • Regularly monitor for ad disapprovals and address any issues promptly to prevent account suspensions.
Ad Copy & Landing Page Alignment Make sure landing pages correspond with ad copy to avoid discrepancies that could harm Quality Score or lead to ad disapproval.
Avoiding Black Hat PPC Practices Avoid black-hat tactics like click fraud, cloaking, or keyword stuffing, as these can violate Google’s policies and adversely affect campaigns.
Reporting & Analysis
Monthly Performance Reporting
  • Provide detailed reports that cover key metrics (impressions, clicks, CTR, conversion rate, cost per conversion, ROAS).
  • Include actionable insights and recommendations for enhancing campaign performance.
Google Ads Insights & Optimization Suggestions
  • Offer continuous optimization suggestions based on Google Ads recommendations and real-time data.
  • Regularly review keyword performance, ad copy, and landing page effectiveness to improve overall performance.
Custom Dashboard Setup (if required) Set up real-time reporting dashboards using Google Data Studio or other analytics tools for easy campaign monitoring.
A/B Testing Reports Run A/B tests on ads, keywords, and landing pages to refine performance.
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CUSTOM PPC PLANS Starting with a min of 6 months commitment
  Get My Custom Plan
Initial Consultation & Setup
Business Goals & Product Analysis
  • Perform a thorough analysis of business objectives (e.g., increase sales, reduce cost per acquisition, boost ROAS).
  • Identify high-performing products and best-sellers for targeted PPC efforts.
  • Set measurable KPIs like Return on Ad Spend (ROAS), Cost per Acquisition (CPA), and conversion rate.
Competitor Research & Market Analysis
  • Analyze competitors’ eCommerce PPC strategies, ad formats, and keyword bidding tactics.
  • Identify gaps and opportunities for enhancing ad targeting, creative content, and bidding strategies.
Budget Planning & Allocation
  • Recommend budget distribution across campaigns (Search, Shopping, Display, Video) considering product margins, competition, and demand.
  • Ensure daily/monthly spend limits align with business goals and Google Ads guidelines.
Google Ads Account Setup & Optimization
Google Ads Account Creation & Structure
  • Set up or audit your Google Ads account to ensure it’s effectively structured for eCommerce campaigns.
  • Create separate campaigns for different product categories, high-margin products, and branded keywords.
Campaign Structure & Ad Group Organization
  • Implement granular ad groups organized by product type or SKU for better targeting and management.
  • Build specialized campaigns for branded, non-branded, and competitor terms, including product-focused campaigns.
eCommerce-Specific Google Ads Best Practices Adhere to Google Ads best practices for eCommerce, including utilizing automated bidding, performance-based segmentation, and strategies that maximize conversions.
  • Ensure full compliance with Google Ads policies, including proper use of ad extensions and transparent product information.
Google Merchant Center Setup & Integration
  • Set up and verify your Google Merchant Center account.
  • Ensure proper integration with Google Ads for smooth Shopping campaign management.
  • Submit and optimize the product feed for Google Shopping Ads.
Product Feed Optimization
Product Feed Audit & Optimization Review the product feed to ensure that all details (title, description, price, image, etc.) comply with Google’s requirements and are optimized for relevant search queries.
  • Use relevant keywords in product titles and descriptions without violating Google’s policies.
Product Image Optimization
  • Ensure high-quality, clear product images that meet Google’s image quality standards for Shopping Ads.
  • Include multiple images to showcase product variants or different angles.
Product Price & Availability Management
  • Ensure accurate and up-to-date pricing and availability information in the feed to prevent disapprovals.
  • Implement price promotions where applicable, ensuring Google recognizes the sale or discount price in ads.
Shopping Campaigns Setup & Optimization
Google Shopping Campaign Creation
  • Build campaigns that highlight top-performing or high-margin products.
  • Create product-specific campaigns using custom labels for better control over ad spending and to maximize ROI.
  • Implement Smart Shopping campaigns for automated bidding and placement optimization across the Google Search Network, YouTube, and the Google Display Network.
Dynamic Remarketing Setup
  • Enable dynamic remarketing to show personalized product ads to users who previously visited your website.
  • Ensure Google Tag Manager (GTM) or Google Ads remarketing tag is implemented properly to track user behavior.
Custom Labels for Product Segmentation Implement custom labels (e.g., for seasonal products or high-priority items) to categorize products for targeted ad campaigns.
  • Adjust bids based on product performance, seasonal trends, and profit margins.
Performance Max Campaigns
  • Set up Performance Max campaigns for omnichannel targeting, where Google automates placements across Search, Display, YouTube, and more based on performance.
  • Utilize Google’s machine learning to target customers effectively with smart bidding and creative optimizations.
Ad Copy & Creative Optimization
Responsive Search Ads for eCommerce
  • Create responsive search ads (RSAs) featuring multiple headline and description variations to test performance and enhance click-through rate (CTR).
  • Ensure ad copy is product-focused, highlighting discounts, USPs (e.g., free shipping, limited-time offers), and strong calls to action (CTAs).
Ad Extensions Setup
  • Implement relevant ad extensions like price extensions, product review extensions, sitelinks, and promotion extensions.
  • Clearly present product ratings, discounts, and shipping information in ad extensions to boost CTR.
Display & Video Ad Creatives
  • Create visually engaging banners and video ads for Google Display Network and YouTube to promote products or special offers.
  • Comply with Google’s ad creative guidelines (image quality, video length, etc.) to avoid disapprovals.
Keyword Strategy & Targeting
In-depth Keyword Research & Targeting
  • Perform comprehensive keyword research for both branded and non-branded terms using tools like Google Keyword Planner.
  • Focus on high-intent, product-specific keywords to drive better quality traffic and enhance conversions.
  • Include long-tail keywords for targeting niche product searches.
Negative Keyword Management
  • Regularly update negative keyword lists to prevent ads from appearing in irrelevant searches, minimizing wasted spend.
  • Add competitor or low-converting terms to the negative keyword list to improve overall campaign performance.
Dynamic Search Ads (DSA) Setup
  • Use Dynamic Search Ads to automatically generate ads based on your website’s product pages and customer searches.
  • Ensure DSAs are well-structured and aligned with Google’s policy for relevancy.
Bidding Strategy & Budget Management
Automated Bidding Strategies
  • Utilize automated bidding strategies like Target ROAS, Maximize Conversions, and Enhanced CPC to enhance campaign performance.
  • Regularly monitor and adjust automated bidding strategies based on performance metrics and seasonal trends.
Manual Bidding Adjustments (if necessary)
  • Implement manual CPC bidding for high-performing products that require granular bid control.
  • Adjust bids based on device, location, and audience insights to improve ROI
Bid Adjustments for Device & Location
  • Optimize bid adjustments based on user device (mobile, desktop) and location (geo-targeting).
  • Analyze past performance data to apply bid adjustments where conversions are more likely.
Dayparting & Ad Scheduling
  • Set ad schedules to display ads during peak hours when users are more likely to convert.
Utilize dayparting to manage budgets efficiently and reduce wasted spend during low-conversion periods.
Remarketing & Audience Targeting
Audience Segmentation & Targeting
  • Use advanced audience targeting techniques, including in-market audiences, affinity audiences, and custom audiences, to reach potential customers.
  • Segment audiences based on browsing behavior, cart abandonment, and past purchases.
Remarketing Campaigns for eCommerce
  • Set up dynamic remarketing ads to retarget users with personalized ads based on their interactions with specific products.
  • Develop distinct remarketing lists for various audience segments, such as cart abandoners or repeat visitors, to enhance engagement.
Customer Match & Similar Audiences
  • Upload customer email lists through Customer Match to effectively target existing customers with relevant ads.
  • Use Similar Audiences to expand your reach by targeting users who resemble your best customers.
Location & Geo-Targeting
  • Implement geo-targeting to concentrate on high-conversion regions or cities
  • Adjust bids for regions with better performance, especially if your business serves local or regional markets.
Conversion Tracking & Analytics
Google Ads Conversion Tracking Setup
  • Set up and optimize conversion tracking for eCommerce-specific actions such as purchases, add-to-cart, and checkout completions.
  • Ensure that conversion data is accurate to effectively measure campaign performance.
Google Analytics 4 (GA4) Integration
  • Connect Google Ads with Google Analytics 4 (GA4) for enhanced tracking of user behavior, acquisition paths, and multi-channel funnels.
  • Use GA4 to analyze and report on customer journeys from initial interaction through to purchase.
Enhanced E-commerce Tracking
  • Implement enhanced eCommerce tracking to capture product views, adds to cart, and transaction details.
  • Monitor key events throughout the sales funnel to identify drop-off points and optimize the user experience accordingly.
Attribution Modeling & ROAS Reporting
  • Use data-driven attribution models to analyze how different ads and keywords contribute to conversions.
  • Provide detailed reports on ROAS to evaluate the profitability of each campaign.
Ongoing Optimization & Reporting
Monthly Performance Reporting
  • Deliver comprehensive reports highlighting key metrics such as impressions, CTR, CPC, conversions, and ROAS.
  • Offer actionable insights and recommendations to enhance campaign performance.
Continuous A/B Testing
  • Conduct A/B testing on ad copy, product images, landing pages, and bidding strategies to consistently improve ad performance.
  • Experiment with different ad variations and audience segments to identify the most effective combinations.
Campaign Optimization Recommendations
  • Regularly review and adjust campaigns based on performance data, focusing on keyword effectiveness, product-level ROI, and the impact of ad copy.
  • Monitor seasonal trends and adjust bids, budgets, and ad creative accordingly.
Custom Reporting Dashboards
  • Set up real-time reporting dashboards using Google Data Studio for instant access to key performance metrics.
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